Director, Performance and Growth Marketing

🔥 33 minutes ago

🇺🇸 United States – Remote

💵 $180k - $250k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Kiddom

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

📚 Education

☁️ SaaS

🤝 B2B

💰 $35M Series C on 2021-08

Education • SaaS • B2B

Kiddom is a company that provides a digital platform focused on enhancing educational experiences by coupling high-quality curricula with flexible, technology-driven solutions. The platform supports various subjects including Math, ELA, and Science with digital curriculum management, assessments, and virtual classroom tools. Kiddom aims to increase student engagement and reduce teacher workload through intuitive features like lesson planning, presentations, and classroom management resources. The company serves schools and districts, offering insights for data-driven instructional decisions and helping educators effectively implement curriculum with technology support.

📋 Description

• Own the annual and quarterly demand generation plan by market, segment, and product with Marketing and Sales leadership • Own the marketing-sourced pipeline forecast and run campaigns, content calendars, launches, and metrics • Manage Google Ads, LinkedIn, social media campaigns, and Profound Ad Studio, including paid media budget, pacing, audience strategy, and testing • Administer Salesforce Marketing Cloud operations, including audiences, segmentation, scheduling, deliverability, sender reputation, and forms • Design Salesforce campaign-to-sales notification paths and own MQL definition, lead scoring, handoff standards, campaign structure, routing, and accuracy • Own lifecycle and nurture programs for prospects and current customers, including audience rules, cadence, suppression logic, and compliance • Report weekly and monthly lead, funnel, and pipeline metrics to Marketing leadership, Sales, and executives • Define attribution approach and connect spend, content, and AI search visibility to traffic, leads, and pipeline • Develop targeting and measurement for account-based marketing and territory programs • Run operating cadence with Sales, field teams, Customer Success, and Revenue Operations • Write requirements for integrations, automations, and data needs; prioritize with Marketing and Revenue Operations; work with IT on access and security • Manage external relationships with ad platforms, agencies, and data and marketing technology vendors

🎯 Requirements

• 8+ years in B2B demand generation, performance marketing, or marketing operations, including leading programs against pipeline or MQL targets in partnership with Sales leadership • Hands-on experience with Salesforce Marketing Cloud or an equivalent enterprise marketing automation platform, including audiences, segmentation, campaign hierarchies, reports, operations, and dashboards • Experience running paid media programs (search, paid social, or display) with budget ownership • Experience building lead flow and routing, and defining MQL and lead scoring with Sales and Revenue Operations • Experience with account-based or territory-based marketing • Strong analytical skills: builds funnel, conversion, and attribution reporting for executives • Daily, practical use of Claude or similar AI tools for analysis, scaling, integrations, and documentation • Sound judgment with incomplete information, and ability to explain trade-offs to non-technical leaders • Preferred: GA4 experience, including attribution and reporting design • Preferred: familiarity with SEO and AEO, and how AI search visibility is measured • Preferred: experience with low-code tools or AI agents for workflow automation and marketing tools such as Qualified PiperX (AI SDR) • Preferred: familiarity with K-12 education, district buying cycles, and curriculum adoption, or other long-cycle, complex B2B sales

🏖️ Benefits

• Meaningful equity • Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance • 401k plan • One Medical membership (in participating locations) • Flexible vacation time policy (subject to internal approval); average use 4 weeks off per year • 10 paid sick days per year (pro rated depending on start date) • Paid holidays • Paid bereavement leave • Paid family leave after birth/adoption: minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents • Commuter and FSA plans

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