Social Content & Engagement Lead

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $75k - $80k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

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Kooth plc

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Founded 2015

🏥 Healthcare

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare • Healthcare Insurance • Wellness

Kooth plc is a company dedicated to providing effective and personalized digital mental health care. It creates accessible products with tailored clinical models and community support for both young people and adults. Kooth's youth-centric mental health services focus on creating positive individual outcomes, while its Qwell platform extends mental health support to adults in the UK. The company embeds its services within communities by employing numerous engagement leads across the UK and US, ensuring broad access to free, safe, and confidential support. Kooth partners with various private and public sector institutions to deliver digital services that improve mental health outcomes.

📋 Description

• Own day-to-day management of Soluna's social channels, with accountability for engagement rate and follower growth. • Lead channel interactions with compassion, curiosity, and inclusivity for Soluna's diverse community. • Moderate comments and DMs, track sentiment, and escalate safeguarding or crisis concerns under clinical protocols. • Act as primary contact for social and UGC asset generation across external creators, student brand partners, and Young Adult Ambassadors. • Find, vet, and coordinate brand-aligned partnerships with influencers and organizations. • Develop concepts, write briefs, manage delivery schedules, and review final creator content. • Build, schedule, and publish editorial and creator content across channels. • Lead weekly content planning and partner on quarterly roadmaps balancing evergreen topics, campaigns, leadership goals, and trends. • Track and report channel performance and use data to guide content decisions. • Ideate, film, edit, and publish high volumes of original short-form video and static content. • Write copy for social and in-app touchpoints, including captions, graphics, scripts, carousels, quizzes, text chats, and occasional paid social ads. • Create campaign briefs for creators and ambassador groups. • Respond rapidly to trends and platform shifts by creating content or assigning it to creators and YAAs. • Present mental health topics in approachable ways while following clinical safeguarding standards. • Check Soluna channels twice daily, reply to comments and DMs within one business day, and flag safeguarding concerns promptly. • Scan trends, sounds, formats, and community sentiment and determine which moments Soluna should join. • Publish or schedule daily content and confirm captions, alt text, links, and clinical review are complete. • Answer creator, YAA, and partner messages, provide draft feedback, and unblock deliveries. • Build weekly content calendars with backup trend slots. • Brief creators and YAAs, track deadlines, review performance, and share weekly readouts. • Meet with the Editorial Manager on campaigns, roadmap priorities, and clinical review. • Report monthly and quarterly on channel growth and engagement against targets. • Contribute to quarterly content roadmaps and campaign plans. • Source and vet new creator and influencer partners. • Deliver 30-, 60-, 90-day, and 12-month growth and content milestones for Soluna.

🎯 Requirements

• 3–5 years experience in social media content creation, social copywriting, and community management for a brand, agency, media company, or creator. • Prior day-to-day management of at least one brand or creator social channel with an audience of 25,000+ followers. • Proven, measurable follower and engagement growth on channels you managed, with metrics you can share, including follower growth, engagement rate, views, saves, and shares. • A portfolio showing both short-form social video you created and strong writing in a teen or young adult voice. • Hands-on experience moderating comments and DMs and handling sensitive or negative community conversations with care. • Experience sourcing, briefing, and managing content creators, influencers, or UGC partners from concept to delivery. • Fluency in the culture, formats, and trends of TikTok, Instagram, YouTube, Snap, Discord, X, and LinkedIn. • Comfort appearing on camera, filming others, and producing collaborative video for social and in-app use. • Working knowledge of native platform analytics and social management tools such as Statusbrew, Sprout, or Later, and ability to turn data into content decisions. • Strong creative writing skills, adapting tone and format across headlines, storytelling, and educational content. • Strong alignment with Soluna's mission to make mental health support accessible, approachable, and relevant to young people. • Preferred: Bachelor's degree in social media marketing, digital communications, journalism, or a related field, or equivalent experience. • Preferred: Experience creating content for youth audiences (13–25) or in health, wellness, education, or nonprofit settings. • Preferred: Experience working within clinical, legal, or safeguarding review processes. • Preferred: Familiarity with Google Workspace, Slack, Wrike, Figma or Miro, and Contentful, or willingness to learn. • Preferred: Experience with paid social or creator-led campaigns. • Preferred: A growth mindset that welcomes creative risk, failure, and starting over, and ability to thrive in start-up ambiguity.

🏖️ Benefits

• Employee equity program • Excellent Medical, Dental, and Vision Coverage • 401(K) Retirement Plan with company match • Generous Paid Time Off • Remote-first flexibility and work-from-home support • Paid parental leave • Learning & development opportunities • 8 Paid Holidays, plus two half-day holidays (Christmas Eve and New Year’s Eve)

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