Director, Growth & Commercial Marketing – Beverage Division

Job not on LinkedIn

🕒 July 20

🏄 California – Remote

🏄 California – Remote

💵 $150k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Kowa

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2017

💊 Pharmaceuticals

🏥 Healthcare

🏨 Hospitality

Pharmaceuticals • Healthcare • Hospitality

Kowa is a diversified Japanese corporate group (Kowa Company, Ltd. / 興和) founded in 1894 that operates multiple business divisions including pharmaceuticals (医薬事業部), industrial-related, lifestyle-related, and hospitality. The company develops and commercializes prescription medicines (recent press releases note approvals for a cholesterol treatment and an ophthalmic glaucoma product, and an NDA submission for K-911 to the U. S. FDA), while also maintaining industrial and consumer businesses and hospitality operations. Its corporate materials emphasize health and environment, sustainability, and a long corporate history.

📋 Description

• Own the overall growth marketing strategy across retail, Amazon, and DTC channels, accountable for revenue, sales growth, retail velocity, and customer acquisition outcomes • Partner with Sales leadership to identify channel expansion opportunities, develop retailer growth plans, evaluate performance trends, and prioritize growth investments • Develop channel-specific acquisition and commercialization strategies driving incremental sales, repeat purchase, profitable customer growth, and retail sell-through • Establish performance plans tied to growth targets and financial KPIs • Lead paid media strategy and execution across Meta, Google, YouTube, Programmatic, Amazon Ads, affiliate marketing, and retail media networks • Manage media budget allocation and optimize campaigns for ROAS, CAC, MER, conversion rates, customer lifetime value, and ROI • Develop audience acquisition, segmentation, retargeting, and expansion strategies • Lead retailer media, shopper marketing, and retail activation strategies with cross-functional and retailer partners • Own Amazon marketplace growth, including paid search, DSP, PDP optimization, A+ content, ratings and reviews, promotions, Subscribe & Save, attribution, search visibility, and conversion optimization • Serve as interim owner of consumer insights and marketing analytics • Analyze household penetration, repeat purchase, customer lifetime value, pricing elasticity, promotional effectiveness, and market trends • Identify whitespace opportunities for innovation, portfolio expansion, and new product development • Build dashboards, attribution frameworks, and executive reporting connecting media investment to sales outcomes and business KPIs • Monitor leading indicators and provide performance reporting, quarterly business reviews, and strategic recommendations • Own testing and optimization across creative, messaging, offers, landing pages, audiences, conversion funnels, DTC experiences, and Amazon storefronts • Identify, test, and scale high-performing growth levers through experimentation and conversion rate optimization • Partner with creative, content, influencer, e-commerce, sales, brand, and innovation teams • Manage agencies, platform partners, and external vendors with accountability for results • Build repeatable processes for campaign planning, reporting, optimization, and testing • Mentor team members and help establish a high-performance growth culture • Perform other duties as assigned

🎯 Requirements

• 7–12+ years in growth marketing, performance marketing, customer acquisition, or digital media leadership roles • Proven track record managing and optimizing $1M+ monthly media budgets across multiple digital channels • Deep expertise in Meta Ads, Google Ads, Amazon Ads, attribution platforms, and conversion analytics • Strong experience in e-commerce, DTC, Amazon, and/or CPG retail media ecosystems • Demonstrated success improving ROAS, CAC, conversion rate, customer acquisition scale, and revenue growth • Strong understanding of attribution, MMM, incrementality testing, and performance measurement • Experience with GA4, Shopify Analytics, Amazon Brand Analytics, Triple Whale, Northbeam, Looker/Tableau, or similar tools • Highly analytical with strong financial acumen and comfort managing growth against business targets • Exceptional cross-functional communication and stakeholder management skills • Hands-on operator with a startup mentality and bias for action • High school diploma required • Bachelor’s degree in Marketing, Business Administration, Data Analytics, or related field preferred • Experience in CPG, beverage, wellness, nutrition, or consumer packaged goods preferred • Experience launching or scaling emerging brands across retail and e-commerce channels preferred • Familiarity with Circana, Nielsen, Stackline, Helium 10, Pacvue, or similar retail sales platforms preferred • Experience with influencer content and creator-led performance media preferred • Understanding of omni-channel attribution and retail sales lift measurement preferred

🏖️ Benefits

• Up to a 20% discretionary annual bonus based on assigned KPIs and goals • Health insurance • Dental insurance • Vision insurance • Critical illness insurance • Accident insurance • Voluntary life insurance • Other elective insurances • Company-paid short-term disability • Company-paid long-term disability • Company-paid employee life insurance policy • 401(k) plan after 90 days of employment • Company 401(k) match • Monthly accrued Paid Time Off • Leadership-approved holidays