Senior Paid Media Manager – Social

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

🏄 California, Illinois, +3 more states – Remote

🏄 California – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote ☕ Washington – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Later

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

📣 Marketing

🛍️ eCommerce

🌍 Social Impact

Marketing • eCommerce • Social Impact

Later is an award-winning platform that specializes in influencer marketing and social media management. The company provides tools for brands and creators to connect, manage campaigns, and analyze performance across various social networks. Later focuses on streamlining communication and collaboration while delivering transparent analytics and data-driven insights to drive predictable marketing results for its clients.

📋 Description

• Develop paid social strategies and data-backed media plans across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms • Partner with Account Managers and Services leadership to align paid social recommendations with program strategy and business objectives • Forecast spend and performance for planning, resourcing, and investment proposals • Guide creative direction, audience approaches, messaging, and experimentation • Lead campaign planning, setup, QA, trafficking, testing, optimization, and measurement • Manage large budgets against client KPIs • Monitor and analyze campaign performance, translating results into actionable insights • Build paid social playbooks, templates, and repeatable workflows • Guide creative assets, messaging, CTAs, and campaign optimization plans • Collaborate with Analytics partners to improve measurement and reporting • Contribute to client storytelling, performance reviews, and strategic recommendations • Track advertising trends, platform updates, AI/automation capabilities, and performance best practices • Identify new tools, opportunities, and tests to improve results and operational efficiency • Champion continuous learning and experimentation across the Services team • Coach or upskill teammates on paid media execution

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience • 6+ years of hands-on paid social media experience • Strong strategy and execution experience on Meta and TikTok • Proven success managing multi-platform campaigns with significant budgets • Agency experience required • Demonstrated ability to translate creative, influencer, or social content into measurable performance outcomes • History of improving paid media efficiency through structured testing and optimization • Experience coaching or upskilling teammates on paid media execution • Fluency in Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, and Snapchat Ads • Strong analytical capabilities using GA4 and/or other analytics dashboards • Proficiency in Sheets/Excel for analysis, forecasting, and reporting • Familiarity with project management tools such as Asana or equivalent • Experience with Later Influence or comparable platforms is a plus • Relevant certifications such as Meta Blueprint, Google Ads, or Google Analytics are preferred • Experience with influencer-driven or creator-led paid campaigns, YouTube, Search, Programmatic buying, and third-party measurement is nice to have

🏖️ Benefits

• All permanent team members are eligible to participate in various benefits plans as part of their overall compensation package • Base salary plus bonus (OTE) • Co-op team members, independent contractors, and freelancers are not eligible for company benefits