Associate Director – Paid Advertising

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Manage a pod of paid advertising team members, including bandwidth, sentiment, utilization, development, coaching, and career progression • Lead and facilitate a positive team-member experience and motivate team culture • Oversee delivery of high-quality client products and ensure effective pod workflows and synergies • Prevent revenue-impacting errors through quality assurance processes • Manage the book of business and monitor account performance, sentiment, and standing to retain and grow clients • Conduct monthly health reviews for each pod member's book • Maintain 98% adherence to planned spend and budget accuracy for the paid pod • Act as Senior Lead or Account Director across a book of clients and ensure on-time workflow delivery • Lead proactive strategy recommendations across assigned channels • Maintain client testing roadmaps and project-manage experimentation next steps • Escalate performance risks early and distinguish normal fluctuation from genuine account risk • Demonstrate knowledge of the Power Circuit and nova ecosystem and contribute to operational excellence • Leverage AI technologies to optimize workflows, insights, and performance and model best practices • Act as an escalation point for strategy and account performance, coaching team members and facilitating solutions

🎯 Requirements

• 5+ years of digital marketing experience • 3+ years of experience in an agency setting • Minimum 4 years of hands-on experience with Search Engine Marketing • Experience with Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads • Experience with campaign development and optimization, including bid optimization, keyword research, and ad copy development on large enterprise-level accounts • Significant campaign management experience in 3 or more additional campaign types • Minimum 4 years of hands-on experience with Meta ads direct response campaigns • Additional platform experience such as TikTok Ads, LinkedIn Ads, and Pinterest Ads is a plus • Lead Gen and B2B experience • 3+ years of management experience • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid advertising's place in the marketing funnel • Ability to formulate meaningful insights from marketing data and tell the story beyond the statistic • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company • Must be legally eligible to work in the U.S.

🏖️ Benefits

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives