
51 - 200 employees
Founded 2014
đŁ Marketing
đď¸ eCommerce
đ Social Impact
Marketing ⢠eCommerce ⢠Social Impact
Later is an award-winning platform that specializes in influencer marketing and social media management. The company provides tools for brands and creators to connect, manage campaigns, and analyze performance across various social networks. Later focuses on streamlining communication and collaboration while delivering transparent analytics and data-driven insights to drive predictable marketing results for its clients.
đĽ 0 minutes ago
đ United States, Canada â Remote
đ California, Illinois, +3 more states â Remote
đľ $260k - $320k / year
â° Full Time
đ´ Lead
đ Vice President
đŚ H1B Visa Sponsor
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51 - 200 employees
Founded 2014
đŁ Marketing
đď¸ eCommerce
đ Social Impact
Marketing ⢠eCommerce ⢠Social Impact
Later is an award-winning platform that specializes in influencer marketing and social media management. The company provides tools for brands and creators to connect, manage campaigns, and analyze performance across various social networks. Later focuses on streamlining communication and collaboration while delivering transparent analytics and data-driven insights to drive predictable marketing results for its clients.
⢠Own the vision and strategy for Later Influence, connecting brands, creators, and commerce through AI, proprietary data, and creator commerce signals ⢠Improve end-to-end influencer campaign execution, including planning, setup, creator discovery and vetting, workflow and content collaboration, payments, reporting, and insights ⢠Translate customer, creator economy, social network, commerce, and partnership insights into a business-impacting roadmap ⢠Partner with the CPO, Engineering, Sales, Marketing, and Partnerships to align product strategy with company objectives ⢠Define, monitor, and report product metrics affecting campaign delivery, creator earnings, and company revenue ⢠Serve as product champion for Later Influence's creator network and GMV proposition ⢠Lead the product lifecycle from ideation and discovery through MVP, scaling, and optimization ⢠Advance AI capabilities and the AI Programmatic vision with data and engineering teams ⢠Build and manage product processes using tools such as Linear and Domo or similar ⢠Prioritize features and investment using outcomes, campaign performance, churn, revenue growth, ROI, and product-market fit ⢠Ensure enterprise-grade UX, workflow, automation, analytics, campaign messaging, creator review, and payments ⢠Build, lead, and mentor Product Managers, Product Ops, and Design ⢠Collaborate with Marketing, Sales, Account Management, Creator Network, peer product, design, and research leaders ⢠Foster a positive, proactive, ownership-oriented, motivated, aligned, and accountable team culture ⢠Monitor influencer marketing, creator economy, social media, and commerce trends ⢠Translate market and competitor insights into product differentiation and speed-to-market advantages ⢠Represent Later Influence with customers, analysts, partners, and PR
⢠10+ years of product management experience in B2B SaaS or platform-led businesses ⢠5+ years in senior leadership owning full product lines ⢠Proven track record scaling enterprise SaaS or marketplace-platform products ⢠Ideally experience in influencer marketing, creator economy, social, or commerce-adjacent AdTech/MarTech ⢠Experience turning customer and market insights into product strategy and revenue growth ⢠Familiarity with ARR/ACV growth, churn, LTV/CAC, and conversion funnel metrics ⢠Experience with analytics and visualization tools ⢠Strong experience building and scaling product teams and processes in high-growth companies ⢠Cross-functional leadership experience with engineering, design, marketing, customer success, and sales ⢠Excellent communication and storytelling skills ⢠Experience thriving in ambiguity and fast iteration in a scale-up environment ⢠Demonstrable experience and experimentation with AI across the product management lifecycle, including vibe coding internal tools and customer-facing prototypes
⢠Eligibility for various benefits plans for all permanent team members ⢠Fully remote work available for select positions
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