Business Intelligence Lead, Performance Marketing

🕒 June 16

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Launch Potato

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

📱 Media

👥 B2C

Marketing • Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

📋 Description

• Own the reporting infrastructure that powers decision-making across various financial verticals. • Partner closely with our Yield, Paid Media, and Account Management teams. • Conduct retrospective analyses and uncover meaningful trends. • Standardize reporting across your verticals along with ad hoc requests. • Deliver proactive retrospective analyses across various performance metrics. • Educate and establish trust with the business team through best practices and a standardized reporting suite.

🎯 Requirements

• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. • Expert SQL & Comfortable with Unstructured Complex Data. • Reporting Ownership & Data Literacy. • Performance Marketing Optimization. • Advanced LookML Development (or equivalent in Power BI / Tableau). • Curiosity & Business Depth.

🏖️ Benefits

• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. • Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. • Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.