Launch Potato
51 - 200 employees
Founded 2015
📱 Media
👥 B2C
Media • B2C
Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.
Director of Paid Media, Performance Video
Job not on LinkedIn
🔥 0 minutes ago
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Launch Potato
51 - 200 employees
Founded 2015
📱 Media
👥 B2C
Media • B2C
Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.
📋 Description
• Take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. • Combine hands-on campaign management with high-level strategy, owning execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. • Scale campaigns yourself while creating the systems and playbooks that let the channel grow beyond typical limits. • Adapt buying strategy and messaging by audience, product, and funnel stage for various insurance verticals.
🎯 Requirements
• 8+ years managing high-growth performance marketing portfolios. • 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year. • Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace. • Proven success profitably scaling brands across video performance platforms, with deep hands-on expertise in YouTube, Meta, and TikTok. • Strong grasp of monetization dynamics, advertiser quality metrics, funnel optimization, and scaling traffic profitably across variable-payout partner ecosystems. • Proficiency in BI tools (Looker, Google Analytics) plus advanced Excel/Sheets (pivot tables, VLOOKUP, regression, correlation, performance modeling).
🏖️ Benefits
• Competitive salary • Profit-sharing bonus • Health insurance • Paid time off • Flexible work arrangements • Professional development opportunities
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