
201 - 500 employees
Founded 1970
💼 Consulting
📦 Logistics
🏭 Manufacturing
Consulting • Logistics • Manufacturing
Lawo is a global leader in broadcast and media production technology that designs and sells professional audio, video and control systems for live production, OB/mobile trucks, studios, radio and IP-based broadcast infrastructures. The company provides high-end hardware (audio consoles like the mc² series, I/O, routing and conversion platforms such as . edge and Power Core) and a modular software ecosystem (HOME Apps platform, virtual DSPs, virtual mixers and workflow apps) that enable IP migration, remote/at-home production and software-defined broadcast facilities. Lawo also offers support services, training (Lawo Academy), rentals and system integration to broadcasters, venues and production companies.
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201 - 500 employees
Founded 1970
💼 Consulting
📦 Logistics
🏭 Manufacturing
Consulting • Logistics • Manufacturing
Lawo is a global leader in broadcast and media production technology that designs and sells professional audio, video and control systems for live production, OB/mobile trucks, studios, radio and IP-based broadcast infrastructures. The company provides high-end hardware (audio consoles like the mc² series, I/O, routing and conversion platforms such as . edge and Power Core) and a modular software ecosystem (HOME Apps platform, virtual DSPs, virtual mixers and workflow apps) that enable IP migration, remote/at-home production and software-defined broadcast facilities. Lawo also offers support services, training (Lawo Academy), rentals and system integration to broadcasters, venues and production companies.
• Own and execute the North America channel strategy to recruit, onboard, enable, and grow an ecosystem of resellers, systems integrators, and strategic partners • Define and manage KPIs and performance metrics for channel partners, conduct regular business reviews, monitor pipeline health and win rates, and address capability gaps • Strengthen channel relationships through joint go-to-market planning, partner training, and pipeline development • Ensure channel partners develop working knowledge of LAWO’s product portfolio, IP-based infrastructure strategy, and application use cases through training, workshops, certifications, and ongoing engagement • Act as a trusted advisor to channel partners and support regional sales throughout opportunity qualification, solution positioning, system design collaboration, pricing alignment, pipeline development, and deal closure • Drive partner-led demand generation through joint customer engagements, events, roadshows, and coordinated go-to-market initiatives • Work cross-functionally with direct sales, solutions architecture, product management, and marketing • Identify opportunities in emerging verticals and high-growth markets using industry trends, customer insights, and competitive intelligence • Align with the Global Channel Director on channel best practices, partner program structure, and entitlement frameworks • Deliver product presentations and demonstrations articulating the value of LAWO’s IP-based solutions • Represent LAWO at trade shows, industry conferences, and customer events • Provide forecasts, pipeline updates, and actionable business insights to senior management • Travel as required to meet business objectives
• 5+ years of experience in broadcast, media technology, or live production sales, with a strong focus on channel or partner management and indirect sales growth across North America • Extensive relationships with North American broadcast and media channel partners preferred • Proven track record of recruiting, developing, and scaling reseller, systems integrator, and partner ecosystems • Strong understanding of broadcast and media infrastructure, including IP-based workflows, networked audio and video, routing, control systems, and live production environments • Experience working with broadcast infrastructure vendors, systems integrators, and solution providers, with familiarity in IP-centric technologies and industry standards such as SMPTE ST-2110 • Ability to clearly communicate complex technical concepts to partners, customers, and internal stakeholders through presentations, training sessions, and demonstrations • Strategic channel mindset combined with hands-on execution and accountability for results • Strong partner enablement, relationship management, negotiation, and presentation skills, with the ability to engage both executive and engineering-level stakeholders • Skilled in CRM platforms, forecasting, and data-driven pipeline management • Collaborative, self-motivated, and comfortable operating independently in a remote, matrixed global organization • Willingness to travel extensively within North America
• Competitive Salary and attractive annual bonus • 4 Weeks Vacation, plus 12 Holidays • Employer-sponsored Health Reimbursement Account • Short & Long Term Disability Insurance • 401K with Company Match • Personal growth within an international environment
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