Event Marketing Manager

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🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $60k - $62.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

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Law Business Research

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🏥 Healthcare

🛡️ Insurance

💰 Private Equity Round on 2018-01

Consulting • Healthcare • Insurance

Law Business Research is a technology-driven information services business that serves the global Legal, Intellectual Property (IP), and Governance, Risk, and Compliance (GRC) markets. By leveraging the latest technology, it provides legal and IP professionals with resources for analysis, know-how, regulatory updates, and market intelligence. The company's products enable professional services firms to make data-driven decisions and understand market opportunities. Law Business Research is known for its innovative platforms such as Lexology, which deliver research and analysis, robust data collection, and unique insights. The company's clients include law firms, corporations, academic institutions, and government agencies, and it supports various industry sectors from insurance to agriculture.

📋 Description

• Execute multi-channel marketing and content marketing campaigns across email, paid media, organic social, partnerships, and web to drive event registrations • Manage campaign setup, scheduling, quality assurance, deployment, and ongoing optimization • Use Salesforce, Pardot, Sailthru, Copilot, ChatGPT, Claude, and other automation or AI tools for audience management, personalization, workflow automation, and optimization • Write and optimize conversion-focused copy for email campaigns, nurture flows, landing pages, registration sites, digital advertising, event websites, and promotional materials • Monitor campaign KPIs and provide updates and insights to the Senior Marketing Director • Manage marketing calendars in Monday.com • Coordinate development and deployment of emails, websites, landing pages, digital ads, and promotional materials • Maintain brand consistency across pre-event, onsite, and post-event communications • Support onsite materials and post-event attendee follow-up campaigns • Collaborate with Programming, Event Operations, Sales, and Marketing Operations • Assist with tracking marketing spend and vendor invoices

🎯 Requirements

• 3–5 years of experience in B2B marketing, event marketing, or campaign execution • Proven experience executing multi-channel marketing campaigns • Hands-on experience with marketing automation platforms such as Salesforce, Pardot, or Sailthru is required • Experience leveraging AI-based marketing tools such as Copilot, ChatGPT, or Claude for content generation, segmentation, personalization, and campaign optimization • Familiarity with email marketing, paid media, and digital marketing channels • Ability to QA campaigns and ensure accuracy across deliverables • Understanding of lead segmentation, audience targeting, and campaign workflows • Ability to test, learn, and optimize marketing approaches using data and technology • Strong understanding of how messaging and creative impact performance • Comfortable adopting new tools and technologies • Strong project management and organizational skills • High attention to detail and execution excellence • Ability to manage multiple priorities in a fast-paced environment • Data-driven mindset and ability to interpret performance metrics • Strong copywriting and conversion-focused messaging skills • Collaborative approach to working across teams • Exposure to event marketing promotion is a plus

🏖️ Benefits

• 15 vacation days, 12 company holidays, three personal days, one day to volunteer at the organization of your choice, plus a day off for your birthday each year • Choice of three Cigna health insurance plans, two dental plans, and vision coverage • Health Savings Accounts (HSA) and Flex Spending Accounts (FSA) • Comprehensive wellness program • Employer paid life insurance • Employer paid short-term and long-term disability insurance • Accident and critical illness insurance • 401K and Roth retirement savings plans with employer matching • Employee Referral Awards • Tuition reimbursement after 1 year of service • Commuter Benefits • Reasonable disability accommodations • Equal Opportunity Employer