Event Marketing Manager

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Momentive Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

🤝 Non-profit

B2B • Non-profit • Software

Momentive Software is a provider of a comprehensive suite of software solutions tailored for nonprofits and associations. The company aims to streamline operations, enhance member and donor engagement, and drive impactful results for mission-driven organizations. Their offerings include tools for association management, fundraising, event management, learning management, and data analytics, allowing organizations to efficiently manage their financials and foster deeper community connections.

📋 Description

• Develop and execute an event marketing strategy aligned with business priorities and revenue goals • Evaluate industry events, sponsorships, and speaking opportunities based on strategic value and expected ROI • Build and manage the annual event calendar with cross-functional stakeholders • Establish event objectives, KPIs, and success metrics • Lead end-to-end planning and execution of trade shows, customer events, executive programs, and industry conferences • Manage contracts, vendors, venues, exhibits, travel, shipping, and onsite operations • Ensure events are delivered on time, within budget, and according to brand standards • Prepare internal participants with communications, logistics, messaging, and expectations • Partner with Sales, Business Development, Product Marketing, Customer Success, and executive stakeholders • Collaborate with Sales and BDR teams to maximize lead generation, engagement, and post-event follow-up • Build and maintain relationships with vendors, agencies, and strategic partners • Measure event performance through pipeline influence, lead quality, engagement, attendance, and ROI • Deliver post-event reports with recommendations for improvement • Manage event budgets, forecasts, contracts, purchase orders, and expenses • Improve processes, increase efficiency, and scale the event program

🎯 Requirements

• Bachelor's degree preferred • 3-5 years of experience in B2B event marketing, field marketing, or integrated marketing • Experience planning and executing trade shows, conferences, customer events, or similar marketing programs • Ability to manage multiple projects simultaneously while meeting deadlines and budget expectations • Experience with CRM platforms such as Salesforce • Familiarity with project management tools such as Asana or similar platforms • Experience with event management software and marketing technology platforms • Strong Microsoft Office skills, including Excel and PowerPoint • Strong business acumen and understanding of events' contribution to marketing and revenue objectives • Strategic thinking and excellent project management and organizational skills • Ability to analyze data and use insights to improve marketing performance • Exceptional written, verbal, and presentation skills • Ability to influence and collaborate across cross-functional teams • Strong negotiation and vendor management skills • Resourceful, proactive, and adaptable in a fast-paced environment • High attention to detail and commitment to delivering exceptional experiences • Self-starter who takes ownership and drives projects to completion • Ability to travel up to 50% based on business and event needs • Ability to occasionally lift or move materials weighing up to 20 pounds • Ability to stand for extended periods during event setup, exhibit hours, and teardown • Ability to occasionally bend, kneel, push, pull, and move event equipment as needed • Experience marketing to associations, nonprofits, or SaaS organizations preferred • Experience supporting executive-level customer events preferred • Familiarity with account-based marketing (ABM) or integrated campaign execution preferred • Must be eligible to work in the United States without sponsorship • Minimum age of 18

🏖️ Benefits

• Medical, Dental & Vision Benefits • 401(k) Savings Plan with Company Match • Flexible Planned Paid Time Off • Generous Sick Leave • Inclusive & Welcoming Environment • Purpose-Driven Culture • Work-Life Balance • Commitment to Community Involvement • Employer-Paid Parental Leave • Employer-Paid Short-Term Disability • Remote Work Flexibility