Regional Marketing and Sales Director

🔥 0 minutes ago

🌽 Illinois, Texas – Remote

🌽 Illinois – Remote 🤠 Texas – Remote

💵 $115k - $144k / year

⏰ Full Time

🔴 Lead

🤑 Sales

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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LCS

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🛡️ Insurance

🏨 Hospitality

Consulting • Insurance • Hospitality

LCS is a leading provider of high-quality senior lifestyle products and services based in Des Moines, Iowa, established in 1971. The LCS Family of Companies specializes in senior living community management, development, marketing and sales management, and strategic planning for Life Plan Communities, assisted living, and memory care communities nationwide. In addition, LCS offers a full-service real estate private equity enterprise, insurance, and national purchasing consulting services, serving thousands of seniors across the nation.

📋 Description

• Develop and oversee long- and short-term strategies and tactics for brand positioning, promotion, and sales initiatives for assigned communities and/or health centers • Achieve and exceed sales, marketing, and occupancy goals • Provide strategic direction on brand development and positioning, marketing plan creation and execution, operational/product enhancements, pricing recommendations, and staffing • Partner with operations directors, executive directors, community marketing and sales teams, community staff, and advertising partners on strategic and tactical marketing plans • Guide community sales staff in executing sales strategies and activities aligned with occupancy and move-in goals across independent living, assisted living, health center, and memory care • Identify training opportunities and conduct training for marketing and sales staff, including sales systems training • Assist with recruitment, selection, onboarding, training, and performance management of community marketing, sales, and outreach personnel • Provide budgeting recommendations for sales, closings, attrition, occupancy, and marketing and sales expenses • Reinforce LCS marketing and sales best practices and uphold LCS Quality Standards • Utilize or recommend LCS resources, systems, and ancillary business lines including Market Research, LCS Advertising, CPS, Insight, and Salesforce • Interact with board/owner clients through meetings, strategic planning events, home office client visits, and other client-focused events • Strategize and execute initiatives that create market presence and profitable outcomes • Participate in LCS ExSell Sales System modules as trainer and/or coach • Participate in and lead business meetings, conferences, and corporate events

🎯 Requirements

• Bachelor degree and a minimum of 5 years of multi-community marketing/sales experience in senior housing • Demonstrated proficiency in CRM utilization, reporting, and data analysis, preferably Life Care Services Salesforce system • Experience in recruiting, training, supervising and motivating marketing, sales and outreach staff • Strong verbal and written communication skills • Ability to communicate effectively with residents, families, vendors, community and corporate staff, and owner/boards • Public speaking/presentation skills • Working knowledge of Microsoft Windows operating environment, Microsoft Office Suite, and e-mail programs • Extensive experience in and knowledge of sales and marketing techniques with demonstrated proficiency in driving sales and marketing results • Post-offer background check, including references, required • Travel frequency: 75-100%

🏖️ Benefits

• Competitive pay • Great benefits • Vacation time • Medical insurance • Dental insurance • Life insurance • Disability insurance • 401(K) with company match • Paid parental leave • Inclusive & collaborative culture • Charity and community involvement • Outstanding advancement opportunities • Ongoing career development

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