GTM Specialist, Attribution, ROI, Performance

Job not on LinkedIn

🔥 3 minutes ago

🌐 United States, Canada, +1 more countries – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote 🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lean Layer

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

📣 Marketing

📦 Logistics

💼 Consulting

Marketing • Logistics • Consulting

Lean Layer is a fractional RevOps, GTM, and business intelligence services firm that helps B2B companies optimize revenue technology, analytics, and go-to-market strategy. They implement and maintain CRM and RevOps infrastructure (primarily Salesforce and HubSpot), build custom revenue analytics and reporting, and help operationalize revenue strategy — acting as an extension of clients' teams to improve forecasting, conversion, and pipeline growth. Lean Layer offers fractional experts, workshops, and hands-on execution to drive measurable revenue outcomes.

📋 Description

• Design and implement marketing source tracking, UTM capture, campaign tracking, and attribution models • Build integrations between CRM, marketing automation, advertising, sales, and reporting platforms • Configure CRM and campaign data capture to support accurate attribution • Build marketing ROI, funnel conversion, pipeline contribution, and sales performance reporting • Define, calculate, and validate GTM metrics, including sourced and influenced pipeline and conversion rates • Identify and resolve data capture, inconsistent definition, and reporting accuracy issues • Use automation and AI to improve data quality, reporting, and analysis • Work directly with clients to understand reporting requirements, data sources, and current systems • Assess tracking and reporting, recommend improvements, and help clients make measurement decisions • Own implementations from design through configuration, testing, validation, and documentation • Collaborate with RevOps Consultants and technical specialists across multiple client engagements • Train client teams to understand and maintain reporting systems • Develop implementation approaches, templates, and best practices for Attribution, ROI & Performance • Share technical expertise and emerging technology with the consulting team • Contribute to workshops, courses, and practical learning content

🎯 Requirements

• 6+ years of hands-on experience in Marketing Operations, Revenue Operations, GTM Analytics, Business Intelligence, or similar roles • Proven experience implementing marketing attribution, source tracking, campaign reporting, and GTM performance measurement in B2B environments • Strong Salesforce and HubSpot experience, including CRM reporting, campaigns, custom fields, workflows, and integrations • Experience with marketing automation platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud Account Engagement • Experience building first-touch, last-touch, and multi-touch attribution models • Strong SQL skills and experience connecting and validating data across multiple systems • Experience building reporting in Looker, Tableau, Power BI, or similar platforms • Strong understanding of funnel conversion, pipeline attribution, CAC, ROAS, and sales performance metrics • Comfortable building and troubleshooting integrations across CRM, marketing, and reporting systems • Comfortable working directly with clients and explaining technical decisions • Ability to demonstrate personally built attribution models, reporting systems, and dashboards • U.S. visa sponsorship or transfers are not offered • Candidates outside the United States may be hired through full-time contractor arrangements • Preferred: B2B SaaS experience, consulting or agency experience, Snowflake, BigQuery, dbt, conversation intelligence and sales activity data, AI for data validation/reporting/analysis, Python or JavaScript, and technical training or educational content experience

🏖️ Benefits

• Commission and bonus opportunities are offered • Full-time contractor arrangements for hires outside the United States • Opportunity to contribute to Deep Dive workshops, courses, and practical learning content