GTM Specialist, Demand Orchestration – Outbound

Job not on LinkedIn

🔥 3 minutes ago

🌐 United States, Brazil, +1 more countries – Remote

🇺🇸 United States – Remote 🇧🇷 Brazil – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lean Layer

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

📣 Marketing

📦 Logistics

💼 Consulting

Marketing • Logistics • Consulting

Lean Layer is a fractional RevOps, GTM, and business intelligence services firm that helps B2B companies optimize revenue technology, analytics, and go-to-market strategy. They implement and maintain CRM and RevOps infrastructure (primarily Salesforce and HubSpot), build custom revenue analytics and reporting, and help operationalize revenue strategy — acting as an extension of clients' teams to improve forecasting, conversion, and pipeline growth. Lean Layer offers fractional experts, workshops, and hands-on execution to drive measurable revenue outcomes.

📋 Description

• Design and implement lead lifecycle, scoring, routing, qualification, and sales handoff processes • Build outbound and prospecting infrastructure, including data sourcing, enrichment, and CRM integrations • Implement and connect sales engagement platforms, prospecting tools, and buying signal providers • Build workflows automating lead and account qualification, prospecting, routing, and follow-up • Use AI agents and automation to replace repetitive sales and marketing work • Monitor systems, troubleshoot integrations, and improve data quality and reliability • Work directly with clients to understand their GTM processes, technology, and business requirements • Assess existing systems, identify problems, and recommend practical solutions fitting client needs and budgets • Own technical implementations from design through configuration, testing, launch, and documentation • Collaborate with RevOps Consultants and specialists across multiple client engagements • Train client teams to operate and maintain implemented systems • Develop implementation approaches, templates, and best practices for Demand Orchestration & Outbound • Share technical expertise and emerging technology with the consulting team • Contribute to Deep Dive workshops, courses, and practical learning content

🎯 Requirements

• 6+ years of hands-on experience in GTM Engineering, Marketing Operations, Revenue Operations, Sales Operations, or similar roles • Proven experience building and implementing lead management, routing, enrichment, and outbound automation systems in B2B environments • Strong Salesforce and HubSpot experience, including CRM configuration, workflows, and integrations • Advanced Clay experience, including enrichment waterfalls, automated workflows, AI columns, and CRM integrations • Experience with sales engagement platforms such as Outreach, Salesloft, Apollo, or similar tools • Experience with routing, enrichment, or intent platforms such as LeanData, Chili Piper, ZoomInfo, 6sense, or UserGems • Comfortable building integrations using APIs, webhooks, and automation tools such as n8n, Zapier, or Make • Experience building AI or LLM-based workflows for research, qualification, enrichment, or GTM automation • Comfortable working directly with clients, explaining technical decisions, and managing implementations • Ability to demonstrate systems and automations personally built and explain how they work • B2B SaaS experience, particularly with high-growth companies, preferred • Consulting or agency experience across multiple client environments, preferred • Experience with outbound sending infrastructure and email deliverability, preferred • Experience with modern prospecting and AI SDR tools, preferred • Ability to write Python or JavaScript when no-code tools are insufficient, preferred • Experience creating technical training or educational content, preferred • Must be authorized to work in the United States; the employer does not offer U.S. visa sponsorship or transfers

🏖️ Benefits

• Commission and bonus opportunities are offered • Canadian and Brazilian residents may apply through full-time contractor arrangements • Opportunity to work remotely • Opportunity to contribute to technical training, courses, workshops, and learning content