Omni-Channel Digital Campaign Manager

Job not on LinkedIn

🔥 2 hours ago

🏰 Missouri – Remote

🏰 Missouri – Remote

💵 $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

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Lee Enterprises

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1890

📱 Media

☁️ SaaS

Media • SaaS

Lee Enterprises is a leading provider of local news and information and a major subscription and advertising platform, with daily and weekly newspapers and rapidly expanding digital products serving 114 markets across 25 states. The company operates newspapers and digital brands, reaches more than 75% of adults in its largest markets weekly, and offers advertising and marketing services including data insights, creative services, content creation, media distribution, reputation management, and an amplified digital agency with AI solutions. It also provides a publishing platform, Blox CMS, and has partnerships and cloud/AI initiatives (AWS preferred cloud, generative AI platforms).

📋 Description

• Build, launch, manage, and optimize digital advertising campaigns across Google Ads, Meta, and programmatic DSPs • Conduct detailed campaign performance evaluations and improve CPA, ROAS, conversion rates, and overall advertising effectiveness • Implement, troubleshoot, and maintain conversion tracking and attribution solutions using GA4, GTM, Google Ads, Meta Pixel, and CAPI • Perform deep-dive analysis across advertising platforms, website analytics, and customer conversion data • Identify campaign expansion, budget reallocation, cross-channel advertising, and upsell opportunities • Develop cohesive cross-channel strategies across Google, Meta, and programmatic channels • Develop actionable performance insights and recommendations for internal teams and client-facing discussions • Diagnose and resolve tracking discrepancies, conversion reporting issues, campaign delivery challenges, and platform integration problems • Ensure campaigns comply with advertising policies, internal best practices, budget pacing requirements, and quality standards • Leverage platform automation, AI-powered bidding strategies, and campaign management technologies • Partner with Client Experience, Sales, Product, and technical teams to support client growth • Stay current on advertising platforms, measurement capabilities, privacy regulations, AI-driven optimization, and emerging digital advertising opportunities

🎯 Requirements

• 3–5+ years of hands-on experience managing and optimizing paid digital advertising campaigns, preferably within a digital advertising agency • Demonstrated experience managing Google Ads campaigns across multiple clients, industries, and budget levels • Minimum 2 years of experience working with GA4, Google Tag Manager, and digital advertising conversion tracking • Experience managing Meta advertising campaigns and working within at least one programmatic DSP • Proven ability to analyze advertising performance, troubleshoot attribution discrepancies, and implement optimization strategies that produce measurable results • Experience identifying strategic growth opportunities through campaign analysis and performance insights • Familiarity with CRM integrations, offline conversion tracking, and first-party data measurement strategies preferred • Experience with marketing automation, campaign management platforms, and reporting tools is a plus • Bachelor's degree in Marketing, Advertising, Business, Analytics, or a related field preferred • Equivalent professional experience will also be considered • Advanced proficiency in Google Ads, including campaign architecture, bidding strategies, audience segmentation, keyword management, and conversion-based optimization • Strong working knowledge of Meta Ads Manager and programmatic advertising platforms, including The Trade Desk, DV360, or comparable DSPs • Demonstrated expertise in GA4 and Google Tag Manager, including event configuration, conversion tracking, attribution analysis, and technical troubleshooting • Understanding of server-side tracking, enhanced conversions, Meta Conversions API, offline conversion imports, and CRM-based attribution • Google Ads Search Certification required • Google Analytics Certification required or willingness to obtain within 90 days • Google Ads Display, Video, and Measurement certifications preferred • Meta Blueprint and The Trade Desk Edge Academy certifications preferred • Ability to interpret complex performance datasets and identify meaningful insights beyond standard platform reporting • Strong understanding of marketing attribution models, conversion paths, customer acquisition costs, and platform-reported performance limitations • Strong analytical, problem-solving, organizational, communication, and stakeholder-management abilities • Ability to manage multiple client accounts, competing priorities, and performance deadlines • Comfortable working in a fast-paced agency environment • Self-motivated with a proactive approach to identifying performance improvements and growth opportunities • Proficiency with Google Ads Editor, Looker Studio, Power BI, Microsoft Excel, Google Sheets, HubSpot, Salesforce, and campaign automation platforms

🏖️ Benefits

• Performance-based bonus opportunities • Medical insurance • Dental insurance • Vision insurance • Short-term disability insurance • Long-term disability insurance • Company-provided life insurance • Supplemental life insurance • 401K retirement plan with company match • Generous paid time off • Paid parental leave • Career growth opportunities • Remote work arrangement • Occasional travel for team meetings or company events

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