Senior Product Marketing Manager

Job not on LinkedIn

🔥 1 hour ago

🌾 Iowa – Remote

🌾 Iowa – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lee Enterprises

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1890

📱 Media

☁️ SaaS

Media • SaaS

Lee Enterprises is a leading provider of local news and information and a major subscription and advertising platform, with daily and weekly newspapers and rapidly expanding digital products serving 114 markets across 25 states. The company operates newspapers and digital brands, reaches more than 75% of adults in its largest markets weekly, and offers advertising and marketing services including data insights, creative services, content creation, media distribution, reputation management, and an amplified digital agency with AI solutions. It also provides a publishing platform, Blox CMS, and has partnerships and cloud/AI initiatives (AWS preferred cloud, generative AI platforms).

📋 Description

• Develop creative assets and launch plans to bring new products to market • Build always-on promotion beyond launch day • Own curated social and email promotion across organic channels • Create marketing materials and promotional assets for new advertising products • Equip sales teams to sell advertising products • Build and maintain a creative playbook for the video strategy • Coach editorial teams on using, creating, and selecting original video content • Track high-performing social media layouts and themes • Build social layouts using content automation tools • Help newsrooms grow social brands and posts across platforms using performance insights • Partner with the Senior Director, Advertising Product, paid media teams, and subscriptions teams • Execute promotional campaigns end to end and measure results

🎯 Requirements

• 5+ years in product marketing, content marketing, digital marketing, or a similar role, ideally in media or publishing • A track record of independently executing promotional plans, from concept to results • Strong working knowledge of video best practices, including vertical and short-form video across platforms • Experience developing creative concepts and producing promotional assets, including social graphics, email, and short-form video • Hands-on experience managing social media across multiple platforms • Confidence using data to measure performance and refine your approach • Excellent writing, communication, and project management skills • Portfolio or work samples are optional

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