Market Development Director – Home Solutions

🔥 7 minutes ago

🌲 North Carolina – Remote

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💵 $75k - $90k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 20%

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Logo of Legacy Healthcare Services

Legacy Healthcare Services

1001 - 5000 employees

Founded 1999

🏥 Healthcare

🤝 B2B

Healthcare • B2B

Legacy Healthcare Services is a national rehabilitation and wellness provider that delivers evidence-based clinical care to senior living communities. Legacy places world-class physical, occupational, and speech therapists on-site within each partner community and offers clinical programs, home care, Medicare guidance, and staff training to help seniors live safely and with purpose. The company partners with senior living operators to integrate therapy services and improve residents' health and quality of life. Headquartered in Raleigh, NC.

📋 Description

• Develop and implement a strategic outreach plan targeting community organizations and healthcare referral sources in the assigned market • Establish and maintain relationships with targeted accounts and referral sources to increase referrals and achieve business growth goals • Prepare and conduct presentations, public speaking engagements, and in-services • Attend networking events, conferences, health fairs, seminars, and other community activities to promote Legacy Home Care & Wellness and Legacy Better at Home • Educate referral sources about Legacy services and integrated programs through Legacy Healthcare Services • Collaborate with the marketing team on promotional materials, campaigns, and professional social media promotions • Assist with patient-care intake and service coordination as needed • Track and report activities, monitor account development, and plan next steps using the contact management system • Review reports and activity with the supervisor weekly • Rotate on-call responsibilities and take after-hours calls as needed • Support and grow Home Solutions services by monitoring industry and community trends and referral opportunities • Achieve referral growth and admissions KPIs and maintain required sales and market development activity • Ensure accurate, timely, and complete CRM documentation of customer interactions and sales activities

🎯 Requirements

• Ability to develop and implement strategic outreach plans • Experience establishing relationships with community organizations and healthcare referral sources • Ability to prepare and conduct professional presentations, public speaking engagements, and in-services • Ability to attend networking events, conferences, and community activities • Ability to educate referral sources on company services and integrated programs • Ability to collaborate with marketing teams on promotional materials, campaigns, and LinkedIn promotions • Ability to assist with patient-care intake and coordination of services • Ability to use a contact management system/CRM to track, report, and document activity • Ability to take after-hours calls as part of an on-call rotation • Knowledge of industry and community trends and referral opportunities • Ability to achieve referral growth, admissions, sales activity, and KPI goals • Ability to maintain accurate, timely, and complete CRM documentation

🏖️ Benefits

• Remote work • Full-time exempt position • On-call rotation with other staff as needed

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