Content Marketing Manager

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Legalist

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

💼 Consulting

🛡️ Insurance

💸 Finance

💰 $100M Venture Round on 2019-09

Consulting • Insurance • Finance

Legalist is a technology-powered investment firm specializing in alternative assets. Founded in 2016 and incubated at Y Combinator, Legalist launched its first fund in 2017. The company manages nearly $1 billion in technology-enabled alternative investments for endowments, foundations, hospitals, insurance companies, and family offices. Legalist employs artificial intelligence to identify investments from public datasets and focuses on providing uncorrelated yield for institutional investors. Their strategies include litigation finance, bankruptcy, and government receivables.

📋 Description

• Develop and drive an integrated marketing strategy supporting Legalist’s business objectives and growth priorities • Partner with leadership to strengthen market presence and elevate the brand • Translate business priorities into measurable initiatives across brand, content, communications, and digital channels • Establish marketing priorities and measure initiative effectiveness • Own Legalist’s brand across external marketing materials and communications • Ensure consistent messaging and visual identity across client-facing presentations and digital collateral • Manage relationships with designers, PR partners, and other external parties • Increase brand visibility through PR, media opportunities, and thought leadership • Oversee content strategy across newsletters, website, thought leadership, and other marketing channels • Translate complex legal and financial topics into digestible, compelling content with subject matter experts • Own pitch decks, presentations, one-pagers, newsletters, and case studies supporting business development • Keep the website active and reflective of the Legalist brand • Partner with designers and external website vendors to enhance the website experience • Define KPIs and evaluate marketing performance • Use data to identify opportunities and improve marketing effectiveness • Build reporting that gives leadership visibility into marketing performance and business impact

🎯 Requirements

• 5+ years of B2B marketing experience, ideally in asset management, financial services, legal, fintech, or another relationship-driven industry • Experience in content creation and brand marketing in fintech, legal, or asset management is strongly preferred • Experience owning a marketing function in a growing company or leading marketing in a lean environment • Strong background in brand marketing, content, communications, and PR • Experience managing websites, marketing collateral, pitch decks, presentations, newsletters, and email marketing • Ability to use data to evaluate effectiveness and guide strategy • Strong project management skills and ability to balance multiple priorities in a fast-paced environment • Excellent communication skills and experience partnering directly with senior leadership • Builder mindset and willingness to execute hands-on