Digital Media Specialist, Emerging Channels

Job not on LinkedIn

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $1 - $100k / year

⏰ Full Time

🟢 Junior

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Lennar

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1954

🏗️ Construction

🏠 Real Estate

Construction • Real Estate

Lennar is a leading homebuilding company in the United States, known for building beautiful communities in desirable markets across the country. With a strong focus on quality craftsmanship, Lennar offers a range of housing options including single-family homes, townhomes, condominiums, and homes designed for active adults and multigenerational living. They also provide comprehensive home buying services including financing through Lennar Mortgage and partnerships with Opendoor for selling existing homes. Operating in 26 states, Lennar is recognized for its commitment to creating communities that cater to diverse lifestyles.

📋 Description

• Drive efficiency within Lennar’s emerging channels, including Zillow, BDX, Realtor.com, programmatic display, direct mail, OTT, and other relevant ad platforms • Keep the team on task and own notes, next steps, and end-to-end follow-ups with divisions • Lead advertising follow-ups involving landing page development, ad changes, and consumer engagement • Support marketing best practices and operational needs • Curate and adjust an operational strategy supporting customer acquisition growth in emerging channels • Establish processes such as division task trackers, content approvals, and ad operations changes • Own request intake from divisions and follow up on landing page and advertising requests and updates • Ideate strategic workflows for emerging advertising and social platforms • Collaborate with growth team members to improve workflow efficiencies across social media tasks • Analyze and report campaign results using Google Analytics, Salesforce, and Tableau • Present strategic findings via PowerPoint • Support A/B tests, analyze results, and recommend strategic next steps • Manage customer engagement with Lennar’s brand across platforms and coordinate follow-ups with HR, Legal, and divisions • Participate in team problem solving and education around new channels and concepts

🎯 Requirements

• 4-year degree in Advertising, Marketing, Communications, Business or equivalent relevant experience required • 1+ years hands-on experience in digital marketing • Experience in more than one marketing channel preferred • Ability to perform multiple, detail-oriented tasks with simultaneous deadlines • Strong track record of managing performance based paid search campaigns and exceeding campaign goals • Proficiency in MS Excel, PowerPoint, and Word • Exceptional communication and interpersonal skills • Ability to listen and communicate professionally in written and verbal manner • Ability to multitask and effectively prioritize based on opportunity and risk • Ability to anticipate work needs and follow through with minimum direction

🏖️ Benefits

• Medical, Dental, and Vision health insurance coverage • 401(k) Retirement Plan with a $1 for $1 Company Match up to 5% • Paid Parental Leave • Associate Assistance Plan • Education Assistance Program • Up to $30,000 in Adoption Assistance • Up to three weeks of vacation annually from the moment of hire • Holiday Leave • Sick Leave • Personal Day policies • New Hire Referral Bonus Program • Home Purchase Discounts • Everyone’s Included Day • Potential eligibility for bonuses • Potential eligibility for commissions