Manager, Growth – Paid Social

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🔥 3 minutes ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $122.4k - $163.1k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

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Lennar

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1954

🏗️ Construction

🏠 Real Estate

Construction • Real Estate

Lennar is a leading homebuilding company in the United States, known for building beautiful communities in desirable markets across the country. With a strong focus on quality craftsmanship, Lennar offers a range of housing options including single-family homes, townhomes, condominiums, and homes designed for active adults and multigenerational living. They also provide comprehensive home buying services including financing through Lennar Mortgage and partnerships with Opendoor for selling existing homes. Operating in 26 states, Lennar is recognized for its commitment to creating communities that cater to diverse lifestyles.

📋 Description

• Develop and lead Lennar's national Display Media strategy, including Paid Social, Native, and Programmatic advertising, in partnership with Regional Marketing teams. • Manage, mentor, and develop a team of 5–6 Paid Media Specialists, providing strategic direction, oversight, and accountability. • Oversee media budgets across approximately 50 Lennar divisions, including budget allocation, pacing, forecasting, and performance management. • Evaluate channel and campaign performance to identify optimization opportunities, improve efficiency, and maximize return on advertising investment. • Lead testing and optimization initiatives involving creative, audience targeting, platform beta features, and landing pages to improve lead volume and cost per lead. • Partner with Creative and Design teams to develop ad concepts, messaging, and creative strategies. • Serve as primary contact for Division and Regional Marketing stakeholders on Paid Social and Display initiatives. • Monitor emerging paid media trends, platform capabilities, targeting opportunities, creative strategies, and advertising technologies. • Use data, analytics, and reporting tools to evaluate campaign effectiveness and translate insights into business recommendations. • Implement AI-powered campaign tools and generative AI for ad copy, creative testing, campaign optimization, and performance analysis. • Establish and manage team priorities, project timelines, and deliverables.

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field required; MBA or Master's degree preferred. • 7–9 years of digital marketing experience within an agency or in-house brand environment, including at least 5 years of hands-on Paid Social campaign management experience. • Previous experience managing direct reports and leading large, cross-functional teams. • Deep expertise in Paid Social advertising platforms, particularly Meta (Facebook and Instagram), as well as TikTok, Pinterest, LinkedIn, and other Display advertising technologies. • Strong understanding of Native and Programmatic advertising, digital media strategy, audience segmentation, and first-, second-, and third-party data sources. • Demonstrated experience managing significant paid media budgets, including forecasting, pacing, allocation, and performance optimization. • Advanced Microsoft Excel skills and strong analytical capabilities; experience with SQL preferred. • Experience leveraging AI-powered marketing tools and generative AI for campaign development, creative optimization, testing, and performance analysis. • Strong project management skills with the ability to effectively prioritize competing initiatives, manage team capacity, and deliver against multiple deadlines. • Exceptional communication, presentation, and interpersonal skills, with the executive presence and ability to influence stakeholders at all levels. • Strategic and analytical mindset with the ability to identify opportunities, solve complex problems, and articulate how Paid Social and Display contribute to the broader digital marketing ecosystem. • Demonstrated ability to thrive in a complex, fast-paced, and evolving environment while maintaining a strong focus on results and continuous improvement. • Professionally perform multiple, detail-oriented tasks with simultaneous deadlines. • Demonstrate strong leadership, organizational, and decision-making skills. • Ability to effectively manage competing priorities while balancing strategic initiatives and day-to-day operational responsibilities. • Possess exceptional communication and interpersonal skills, with the ability to listen and communicate professionally in both written and verbal formats. • Ability to collaborate effectively with internal stakeholders, influence business partners, and provide clear, data-driven recommendations. • Ability to anticipate business needs and follow through with minimal direction. • Ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

🏖️ Benefits

• Medical, Dental, and Vision coverage • 401(k) Retirement Plan with a $1 for $1 Company Match up to 5% • Paid Parental Leave • Associate Assistance Plan • Education Assistance Program • Up to $30,000 in Adoption Assistance • Up to three weeks of vacation annually from the moment of hire • Holiday, Sick Leave, and Personal Day policies • New Hire Referral Bonus Program • Home Purchase Discounts • Everyone’s Included Day • Potential eligibility for bonuses • Potential eligibility for commissions

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