Senior Marketing Manager, Peer-to-Peer

Job not on LinkedIn

🔥 1 minute ago

🏄 California, District of Columbia, +1 more states – Remote

🏄 California – Remote 🏛️ District of Columbia – Remote ☕ Washington – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lifelancer

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 Pre Seed Round on 2022-03

Consulting • Healthcare • Logistics

Lifelancer is an AI-powered talent hiring platform that connects employers with skilled professionals in the Life Sciences, Pharmaceutical, and IT sectors. It enables individuals to create profiles showcasing their skills, get matched with high-paying international jobs or projects, and facilitates hiring and payroll for employers in multiple countries. The platform aims to streamline the hiring process with efficient AI sourcing and compliance support.

📋 Description

• Support the HCP Lead in translating brand strategy, customer insights, thought leader perspectives, and field input into peer-to-peer priorities, engagement plans, and execution roadmaps • Develop and quarterback the TAVNEOS peer-to-peer engagement strategy • Lead assigned peer-to-peer initiatives from strategy through execution • Lead cross-functional workstreams across Brand, TLLs, Sales, Medical Affairs, Marketing Operations, agencies, and enterprise partners • Build compliant relationships with speakers, faculty, and influential HCP stakeholders • Identify, engage, onboard, contract, train, and support thought leaders and faculty • Steward speaker program content and peer-to-peer promotional assets • Support congress strategy and execution, including product theaters, speaker engagement, promotional opportunities, and field support • Measure and analyze program performance, thought leader feedback, customer engagement, speaker effectiveness, participation, and KPIs • Lead materials through MAC review and manage agency/vendor workstreams, SOWs/POs, contracts, timelines, budgets, risk mitigation, and execution • Monitor the AAV treatment landscape, customer feedback, competitors, scientific trends, and peer-to-peer best practices • Use enterprise-approved AI tools to improve insight synthesis, content development, project management, and execution • Identify test-and-learn opportunities for thought leader engagement, speaker programs, congress impact, and customer education

🎯 Requirements

• Doctorate degree and 2 years of marketing experience, preferably in the biotech/pharma or health care space, OR Master’s degree and 4 years of marketing experience, preferably in the biotech/pharma or health care space, OR Bachelor’s degree and 6 years of marketing experience, preferably in the biotech/pharma or health care space • Experience leading cross-functional initiatives from strategy through execution • Ability to translate clinical data, customer insights, and field feedback into clear, compliant, and actionable HCP content • Ability to develop peer-to-peer engagement strategies and recommend new approaches • Strong collaboration skills across Marketing, HCP Promotions, Omnichannel, Sales, Sales Training, Medical Affairs, Legal, Regulatory, Compliance, CD&A/BAI, Value & Access, TLLs, agency teams, and enterprise partners • Comfort engaging with field teams, TLLs, and enterprise partners • Understanding of personal promotion, peer-to-peer, and omnichannel tactics • Strong written and verbal communication skills • Customer-first mindset • Comfortable operating in a matrixed environment with evolving priorities, feedback, and ambiguity • Experience with speaker bureau operations, congress execution, advisory boards, omnichannel, peer-to-peer, or specialty/rare disease marketing is a plus, but not required

🏖️ Benefits

• Comprehensive employee benefits package • Retirement and Savings Plan with generous company contributions • Group medical, dental, and vision coverage • Life and disability insurance • Flexible spending accounts • Discretionary annual bonus program • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models, including remote work arrangements, where possible • Career development opportunities • Work/life balance • Diverse and inclusive community of belonging • Reasonable accommodation for individuals with disabilities