Senior Manager, Influencer Marketing

🕒 August 18

🇺🇸 United States – Remote

💵 $130k - $160k / year

⏰ Full Time

🟠 Senior

💅 Influencer Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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LifeMD

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

LifeMD is a 50-state direct-to-patient telehealth company providing virtual primary care, diagnostics, and specialized treatments. They focus on men's and women's health, allergies, asthma, and dermatological issues. With a proprietary technology platform, a comprehensive medical group, and a nationwide mail-order pharmacy network, LifeMD aims to increase access to affordable healthcare. The company offers online consultations with board-certified doctors, covering various health concerns from weight management to chronic conditions, available anytime and anywhere.

📋 Description

• Build and manage LifeMD’s creator roster across WeightCare, Men’s Health, and Women’s Health • Source, hire, and manage relationships with UGC creators, social influencers, researchers, patient advocates, and board-certified medical professionals • Build a reliable pipeline delivering fresh, high-volume video content tailored to each business line • Negotiate usage rights, perpetual/term ad rights, and allow-listing permissions in creator contracts • Partner with Paid Social to scale top-performing assets through creator handle boosting, Meta Partnership Ads, and TikTok Spark Ads • Repurpose creator and medical content into landing pages and PDPs • Write creative briefs covering hooks, problem-and-solution messaging, and product/service demonstrations • Test hooks, calls-to-action, and video styles to improve conversion and lower acquisition costs • Maintain a weekly pipeline of performance-vetted creator ad assets adhering to brand standards • React quickly to social trends and market or industry moments • Collaborate with Clinical Ops and Legal/Compliance to ensure FTC, FDA, and privacy compliance • Partner with medical advisers and clinicians to explain complex medical topics in high-trust social videos • Manage creator budgets and track ROAS, CAC, and conversion rates • Implement tracking with promo codes, affiliate links, post-purchase surveys, and platform attribution • Deliver weekly reports to growth leadership on performance, cost trends, and creative learnings

🎯 Requirements

• 5+ years managing influencer and creator marketing programs for a direct-to-consumer (DTC), subscription, or health brand • Experience managing campaigns across differing demographics • Experience managing substantial budgets tied directly to customer acquisition metrics and sales growth, not just engagement • Practical experience negotiating paid usage rights, licensing terms, and allow-listing across Meta, TikTok, and YouTube • Prior experience in telehealth, health and wellness, skincare, or finance, where medical or legal claims require review • Ability to look at ad manager data, spot where viewers drop off, and brief creators on how to fix leaky funnels • Clear, professional negotiation skills with talent, talent managers, and agencies to secure fair terms and usage rights

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, Roth 401k) • Life Insurance (Basic, Voluntary & AD&D) • Flexible Paid Time Off • Paid Holidays • Short Term Disability • Training & Development