Senior Manager, Influencer Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $130k - $160k / year

⏰ Full Time

🟠 Senior

💅 Influencer Marketing

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LifeMD

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

LifeMD is a 50-state direct-to-patient telehealth company providing virtual primary care, diagnostics, and specialized treatments. They focus on men's and women's health, allergies, asthma, and dermatological issues. With a proprietary technology platform, a comprehensive medical group, and a nationwide mail-order pharmacy network, LifeMD aims to increase access to affordable healthcare. The company offers online consultations with board-certified doctors, covering various health concerns from weight management to chronic conditions, available anytime and anywhere.

📋 Description

• Build and manage LifeMD’s creator roster across WeightCare, Men’s Health, and Women’s Health • Source, hire, and manage relationships with UGC creators, social influencers, researchers, patient advocates, and board-certified medical professionals • Build a reliable pipeline delivering fresh, high-volume video content for each business line • Negotiate usage rights, perpetual or term ad rights, and allow-listing permissions in creator contracts • Partner with Paid Social to scale top-performing assets through creator handle boosting, Meta Partnership Ads, and TikTok Spark Ads • Repurpose creator and medical content into landing page and PDP assets • Write creative briefs covering hooks, problem-and-solution messaging, and product or service demonstrations • Test hooks, calls-to-action, and video styles to improve conversion and lower acquisition costs • Maintain a weekly pipeline of new, performance-vetted creator ad assets compliant with brand standards • React to social trends and market or industry moments • Work with Clinical Ops and Legal/Compliance to ensure content adheres to FTC, FDA, and privacy guidelines • Partner with medical advisers and clinicians to explain complex medical topics in high-trust social videos • Manage the creator budget and track ROAS, CAC, and conversion rates • Implement tracking using promo codes, affiliate links, post-purchase surveys, and platform attribution • Deliver weekly reports to growth leadership on top-performing assets, cost trends, and creative learnings

🎯 Requirements

• 5+ years managing influencer and creator marketing programs for a DTC, subscription, or health brand • Experience managing campaigns across differing demographics • Experience managing substantial budgets tied directly to customer acquisition metrics and sales growth • Practical experience negotiating paid usage rights, licensing terms, and allow-listing across Meta, TikTok, and YouTube • Prior experience in telehealth, health and wellness, skincare, or finance with medical or legal claims requiring review • Ability to analyze ad manager data, identify viewer drop-off points, and brief creators on fixing leaky funnels • Clear, professional negotiation skills with talent, talent managers, and agencies

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, Roth 401k) • Life Insurance (Basic, Voluntary & AD&D) • Flexible Paid Time Off • Paid Holidays • Short Term Disability • Training & Development