Paid Media Strategist – Meta, Pinterest

🔥 2 minutes ago

🎸 Tennessee – Remote

🎸 Tennessee – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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Lifeway Christian Resources

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1001 - 5000 employees

Founded 1891

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Lifeway Christian Resources is a leading provider of Christian resources, including Bibles, books, church supplies, and digital media tailored for ministry needs. They offer a wide selection of Bible studies, educational materials, and worship resources specifically designed for churches, families, and individuals, aiming to support the church's mission of discipleship and community engagement.

📋 Description

• Own paid social media strategy and presence on Meta and Pinterest • Own strategy, structure, and best practices for Google Ads, YouTube, and Microsoft Advertising, including search, Performance Max, video, shopping, and Demand Gen • Translate ministry and business goals into channel media plans covering audiences, bidding, budget allocation, flighting, and measurement • Build, traffic, and quality-check campaigns, ad groups, audiences, and creative variations before launch • Manage and pace platform budgets, forecast spend, and recommend reallocations to Paid Media leadership and partners • Run a structured A/B and incrementality testing roadmap, documenting hypotheses, results, and learnings • Build dashboards and recurring reports and explain performance with recommended next steps • Manage audiences, first-party data uploads, exclusions, conversion tracking, and UTM structures in accordance with platform policy, privacy rules, and Lifeway standards • Advise cross-functional teams and partners on realistic channel delivery • Define creative requirements and brief Creative based on performance evidence • Work with platform representatives and vendor partners, pursue certifications and betas, and share learnings across the marketing team • Support customer acquisition, lead generation, eCommerce revenue, and ministry reach • Travel 2-4 times per year, typically overnight for 2-3 days, for team gatherings

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Analytics, or a related field, required • 5+ years of hands-on paid media experience managing campaigns directly in platform interfaces, in-house or agency • Demonstrated depth in Google and Bing ad platforms, including campaign structure, bidding, audience strategy, and troubleshooting • Proven management and pacing of media budgets against CPA/CPL, ROAS, revenue, or lead goals • Working proficiency with GA4, pixels/Conversions API, UTMs, and attribution concepts • Experience designing and running structured A/B tests and applying the results • Excellent written and verbal communication, including explaining performance to non-technical audiences • Ability to manage multiple campaigns and stakeholders with sound judgment and accuracy • Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings • Actively involved in an evangelical Christian church • Master's degree, preferred • Google Ads, Google Analytics, or comparable platform certification • Microsoft Bing Advertising certification • Experience managing paid media for multiple brands, audiences, or business units • Experience with Data Studio, Tableau, Power BI, Supermetrics, or similar reporting tools • Familiarity with incrementality testing, media mix modeling, or multi-touch attribution • eCommerce or direct-response experience, including shopping campaigns and product feeds • Experience in publishing, retail, ministry/nonprofit, or a multi-brand organization

🏖️ Benefits

• Equipment and resources for a productive and ergonomic workspace • Healthcare benefits • Vacation and sick time • Holiday pay • Care days • 401(k) plan • Maternity and parental leave • Adoption assistance • Mission trip time • Autonomy and flexibility with work hours • Travel provided for key team gatherings for remote-based team members • In-person team gatherings several times per year • Work from Anywhere (WFA) culture

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