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Senior Email Marketing Technology, CRM Manager

Job not on LinkedIn

🔥 3 minutes ago

🗽 New York – Remote

infoinfo

⏳ Contract/Temporary

🟠 Senior

✉️ Email Marketing Manager

Where this job comes from

Posted on Linda Werner & Associates, Inc's careers page, not through a job board

First seen by Remote Rocketship 3 minutes ago

Logo of Linda Werner & Associates, Inc

Linda Werner & Associates, Inc

51 - 200 employees

Founded 1997

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Linda Werner & Associates, Inc. is a woman-owned technical consulting and staffing firm with over 25 years of experience specializing in placing skilled professionals in technical communication, project management, development, and related consulting roles. The company focuses on personalized, relationship-driven recruitment and consultant placement for client projects, emphasizing cultural fit, long-term relationships, and candidate fulfillment.

📋 Description

• Provide technical guidance on Salesforce Marketing Cloud setup, configuration, and operational best practices • Support technical planning and implementation of large scale lifecycle and email marketing programs • Evaluate marketing technology workflows and recommend improvements to scalability, efficiency, and execution • Translate business objectives into technical marketing requirements, including data inputs, audience logic, tracking, and measurement • Provide expertise in email deliverability, including sender reputation, authentication, suppression strategies, and list hygiene • Define and document audience creation and segmentation requirements, including eligibility criteria, exclusions, and holdout groups • Partner with analytics and data teams to validate audience availability, data integrity, and segmentation logic • Identify technical and operational factors impacting inbox placement, campaign performance, and deliverability • Collaborate with marketing operations, analytics, engineering, data, and campaign execution teams to ensure successful program delivery • Translate complex technical requirements into actionable plans for business and technical stakeholders • Influence decision making and drive alignment across multiple teams without direct reporting authority • Assess technical readiness for marketing campaigns, including data availability, audience logic, measurement, and governance • Identify execution challenges and recommend solutions to improve operational effectiveness • Develop technical documentation, implementation guidelines, playbooks, and stakeholder communications

🎯 Requirements

• 8+ years of experience in email marketing technology, marketing operations, lifecycle marketing, CRM, or related technical marketing disciplines; exceptional candidates with slightly less experience may be considered • Strong working knowledge of Salesforce Marketing Cloud (SFMC), including audience segmentation, data models, and operational workflows • Demonstrated expertise in email deliverability, including sender reputation, authentication, suppression strategies, and inbox placement • Experience supporting technical implementation and operational execution of large scale email marketing programs • Ability to translate marketing objectives into technical requirements involving audiences, data inputs, measurement, and governance • Strong analytical and problem solving abilities, including experience partnering with analytics and engineering teams • Demonstrated success collaborating across complex, matrixed organizations and influencing stakeholders without direct authority • Excellent written and verbal communication skills, including the ability to develop technical documentation and drive stakeholder alignment • English (Required) • Do not or will not in the future require sponsorship to work in the US

🏖️ Benefits

• Dental insurance • Health insurance • Health savings account • Life insurance • Paid time off • Retirement plan • Vision insurance • 8 hour shift • Monday to Friday

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