Product Marketing Manager

Job not on LinkedIn

🔥 6 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

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Logo of Linxup

Linxup

51 - 200 employees

Founded 2004

🚗 Transport

🏗️ Construction

☁️ SaaS

💰 Debt Financing on 2023-11

Transport • Construction • SaaS

Linxup is a provider of GPS tracking and dash cam solutions that help businesses monitor their fleet vehicles, equipment, and tools in real time. Their services include vehicle tracking, asset tracking, and driver safety solutions aimed at improving fleet performance, reducing theft, and enhancing service delivery. With a focus on simplicity and effectiveness, Linxup caters to various industries including construction, transportation, and field services, making it easier for businesses to manage their assets efficiently.

📋 Description

• Lead go-to-market launches for new products and features, from tiering and readiness through sales, customer, and market rollout • Measure launch results and improve subsequent launches • Deliver product updates, training, and sales tools including pitch decks, battle cards, talk tracks, demo stories, and FAQs • Track competitors, win/loss patterns, and market shifts • Turn competitive and market findings into regular reporting and clear recommendations • Shape and evolve positioning, messaging, and narrative across web, campaigns, sales, and product • Interview customers and prospects and communicate insights to Product and Marketing • Partner daily with Product, Sales, and Customer Success • Perform other duties as assigned

🎯 Requirements

• 5+ years in product marketing, preferably B2B SaaS • Track record of planning and running product launches end to end, with measurable results • Experience building sales enablement that sales representatives use • Impeccable project management across cross-functional work with many moving parts and deadlines • Excellent collaboration, writing, and presenting skills • Ability to make complex products simple and persuasive • Experience using data and customer research to make decisions • Comfort using AI tools to research, write, and work smarter • Experience with SMB buyers, telematics, IoT, fleet, or field service software • Experience with competitive programs and win/loss analysis • Familiarity with Salesforce and product analytics tools

🏖️ Benefits

• Medical, Dental, Vision, Life and 401(k) benefits • Flexible Time Off (FTO) • Company promotes work/life balance • Opportunities for growth and reward • Competitive compensation and benefits packages

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