Digital Media Strategy and Planning Manager

Job not on LinkedIn

🔥 1 hour ago

🏄 California – Remote

🏄 California – Remote

💵 $62k - $78k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 0%

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Live Nation Entertainment

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

📱 Media

💰 Post-IPO Debt on 2023-01

Media • Entertainment

Live Nation Entertainment is the global leader in live entertainment, powering unforgettable experiences around the world. Artist-powered and fan-driven, Live Nation works with musicians to bring their creativity to life on stages across the globe. As the top producer of concerts, ticket seller, and brand connector to music, Live Nation's platform leads the market in these three core industries. Their mission extends beyond entertainment, aiming to uplift, inspire, and create memories through the power of live music.

📋 Description

• Develop and present full-funnel, data-driven media strategies aligned with event goals and audience insights • Own direct media buying from vendor RFP and negotiation through activation • Oversee campaign execution across platforms, ensuring delivery, pacing and performance align with KPIs • Lead reporting strategy and partner with Analytics to generate insights and recommendations • Evaluate media performance, implement optimizations and inform broader strategic direction • Partner with Marketing, Analytics and Creative teams on strategy and execution • Build cohesive campaigns across paid, earned and owned channels • Contribute ideas and point of view in strategic planning sessions • Serve as a point of contact for tour marketers, category managers and external vendors • Communicate media performance and strategic recommendations clearly and persuasively • Mentor Specialists and Associates through guidance, training and feedback • Support onboarding of new team members and delegate tasks to scale workload • Track platform changes and industry trends to surface new opportunities • Apply business-priority knowledge across clients, categories and tour cycles to media planning • Provide competitive insights to internal stakeholders and clients • Use AI to speed analysis and drafting while owning the strategic point of view and recommendation narrative • Test AI recommendations against benchmarks and past learnings before presenting

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Business or a related field • 4+ years of experience in digital paid media; offline media a plus • Moderate to deep experience with at least one major media platform or tool, such as Campaign Manager 360 (CM360), Google Ads, SA360, Meta Business Manager, The Trade Desk, or Asana • Proven ability to manage campaigns end-to-end across multiple digital platforms • Experience with direct media buying, including RFPs and vendor negotiation • Strong Excel and data analysis skills • Confident user of AI tools and data dashboards, with the judgment to test outputs and form independent recommendations • Excellent communication, presentation and client management skills • Experience mentoring or training junior team members • Agency experience a plus

🏖️ Benefits

• Medical, vision, dental and mental health benefits for you and your family • Health care concierge • Flexible Spending Account (FSA) or Health Savings Account (HSA) • Free concert tickets • Generous paid time off, including paid holidays, sick time, and personal days • 401(k) program with company match • Stock reimbursement program • Caregiver leave • Baby bonuses • Fertility, adoption, foster, or surrogacy support • Career and skill development programs with School of Live • Tuition reimbursement • Student loan repayment • Volunteer time off • Crowdfunding match

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