Senior Manager, PR, Partnerships, Experiential

🔥 5 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Living Proof, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2005

🏭 Manufacturing

🍽️ Food & Beverage

💄 Beauty

Manufacturing • Food & Beverage • Beauty

Living Proof, Inc. is a company focused on innovating hair care products, offering a scientifically driven approach to hair care solutions. The company provides a variety of products including shampoos, conditioners, treatments, and stylers, all formulated to address different hair needs such as anti-frizz, volume, strength, and repair. With a commitment to safety and effectiveness, Living Proof works with a team of scientists and haircare experts to develop salon-quality products. Known for their reliability and advanced technology, Living Proof's products solve significant haircare challenges, helping customers enhance their hair's natural beauty.

📋 Description

• Lead the development and execution of annual PR strategy to drive awareness, cultural relevance, and brand affinity • Build and maintain relationships with top-tier consumer, business, beauty, and lifestyle media • Partner with agencies on press materials, storytelling angles, affiliate PR, and commerce editorial strategies • Oversee spokesperson identification, training, and activation • Identify, negotiate, and manage celebrity partnerships, stylist relationships, and brand collaborations • Lead amenity partnerships with hotels, fitness, hospitality, and premium services • Integrate partnerships into marketing campaigns, product launches, and retail moments • Conceptualize and execute press events, influencer events, consumer pop-ups, cultural moments, launch events, and immersive brand experiences • Manage event execution from concept through production, guest experience, and post-event amplification • Develop product seeding programs and culturally relevant activations • Develop annual PR, partnerships, and experiential strategies and integrated campaign plans • Manage scopes of work, KPIs, reporting, budgets, agency performance reviews, forecasting, and reconciliations • Partner cross-functionally with Consumer marketing, creative, retail, social, influencer, DTC, content, and leadership teams • Ensure alignment across earned media, in-store, and digital brand experiences • Elevate brand positioning and long-term strategy

🎯 Requirements

• 6+ years of experience in public relations, partnerships, experiential, or integrated marketing • Awareness of trends and ability to connect them with business and planning strategies • Strong network across media, celebrity, stylist, and influencer communities • Experience working with affiliate PR agencies preferred, including Awin or similar • Experience developing commerce editorial strategies, managing publisher relationships, securing affiliate-driven coverage, and tracking performance • Proven experience managing celebrity partnerships, stylist relationships, and brand collaborations • Experience producing high-impact events and experiential activations • Outstanding written, editing, verbal, and presentation skills • Journalistic ability to form and source story angles and content • Ability to craft compelling stories for media and consumers • Strong understanding of KPIs and measurement across PR, partnerships, and experiential • Strong negotiation, relationship-building, and deal-making capabilities • Ability to manage multiple complex projects simultaneously in a fast-paced environment • Ability to lead projects involving multiple team members • Flexible and adaptable to shifting timelines and priorities • Ability to implement campaigns and product launches from start to finish and translate goals into measurable metrics • Passion for beauty, culture, and innovation