Head of Growth

Job not on LinkedIn

🔥 56 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 10%

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LottieFiles

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

💼 Consulting

💰 $37M Series B on 2022-05

Marketing • Consulting • Design

LottieFiles is by Design Barn Inc. , a platform that offers a comprehensive suite of tools for creating, editing, and implementing lightweight and high-quality animations across various digital platforms, including websites, apps, and social media. Known for its ease of use, LottieFiles simplifies the motion design process through tools like the Lottie Editor and Creator, which are integrated with popular design tools such as Adobe After Effects, Figma, Webflow, and Canva. With its AI-powered tools and interactive features, LottieFiles tackles the challenges related to animation size and scalability, making animations more efficient and engaging for users. Trusted by millions of designers and developers worldwide, LottieFiles is an industry standard in motion design, helping to boost user engagement and conversion rates through innovative, customizable animations.

📋 Description

• Own the company growth number: registered users, MAU, activation, and the channel mix driving them • Set the weekly operating rhythm for shipping, measurement, and stopping ineffective work • Build and maintain a trusted growth dashboard covering registrations, MAU, funnel steps, organic versus paid, and cohort quality • Allocate budget and people across organic, SEO/AEO, paid, community, lifecycle, and developer surfaces • Protect existing library and organic acquisition engines while developing new ones • Own positioning and narrative across Creator, developer products, and platform • Lead product marketing and launch motions with Product and Engineering, focused on first success • Own paid and organic acquisition as one system and manage agencies and internal owners for efficiency • Own lifecycle, email, and in-product growth loops with Product • Partner with Community and Social to compound builder and developer reach • Build the growth and marketing team through org design, hiring, leveling, and coaching • Hire missing roles, including senior developer marketing, and clarify ownership across campaigns, conversions, content, social, community, and landing pages • Create a weekly shipping culture for documentation, landing pages, and experiments • Partner with Product and Engineering on activation and first-run paths • Partner with Sales where growth and revenue motions meet, without owning pipeline • Bring customer and usage insights into leadership decisions and challenge launches that are not ready

🎯 Requirements

• 8–12+ years in growth and/or marketing leadership at a PLG SaaS, design tool, creative platform, or developer product, with a clear portfolio of user growth owned • Proven experience building and leading a multi-disciplinary marketing / growth team, not just managing agencies • Deep fluency in user metrics: registration, activation, retention, and MAU • Hands-on ability to read analytics, kill a bad campaign, and rewrite a landing page brief • Strong writing and operating skills, including positioning, GTM plans, and executable weekly plans • Comfortable working with Product and Engineering as a peer • Experience with organic-led growth, including SEO, content, and community, as well as paid acquisition • Preferred overlapping Asia / Europe hours • Bonus: experience scaling a design, motion, or developer tool; hiring developer marketing / DevRel / technical PMM; working with AI-assisted or agent-era developer products; running growth where free usage was the metric; killing ineffective channels, launches, or narratives

🏖️ Benefits

• Fully remote working environment • Flexible work hours • A welcome gift and LottieFiles swag pack • Bonus to set up your workstation at home • Unlimited leave days • Medical insurance • Generous learning budget • Gym membership • Co-working space membership