Media Director

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

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Lucid Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Lucid Group is a global strategic communications and consulting agency specializing in the life sciences and healthcare sectors. With roughly 500–600 specialists across multiple locations, the firm delivers strategy consulting, scientific and medical communications, and commercial communications to pharmaceutical and healthcare organizations, supporting clinical development, medical affairs, asset commercialization, and stakeholder engagement. Lucid emphasizes data- and science-driven approaches to shape clinical standards, build consensus guidelines, and drive market growth for its clients.

📋 Description

• Develop integrated media strategies across paid channels, incorporating owned, earned, and emerging opportunities where relevant • Lead media planning, buying, activation, optimization, and measurement for assigned accounts and campaigns • Address the needs of HCP, patient, caregiver, and DTC audiences • Ensure media recommendations account for healthcare and pharmaceutical regulatory, compliance, privacy, and approval considerations • Align media strategy with brand, creative, account, analytics, and medical objectives • Serve as a trusted media advisor to clients • Analyze campaign performance and translate data into actionable insights and optimization recommendations • Support measurement approaches, KPIs, and reporting frameworks • Manage media budgets, pacing, forecasting, and campaign performance • Build relationships with media vendors, publishers, and partners; negotiate rates, placements, and added value • Contribute to new business pitches and organic growth opportunities • Provide guidance, mentorship, and day-to-day support to junior media team members • Stay current on healthcare media trends, platform capabilities, audience behavior, privacy, measurement, and emerging technologies • Maintain understanding of clients’ therapeutic areas, competitive landscapes, target audiences, and brand objectives

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field • 6+ years of experience in media strategy, planning, buying, and activation within a healthcare or pharmaceutical agency environment • Strong understanding of the healthcare and pharmaceutical media ecosystem, including HCP, patient, caregiver, and DTC audiences • Ability to translate complex media strategy and performance data into clear, compelling recommendations • Experience developing and executing integrated media campaigns across digital, social, search, programmatic, and other addressable media • Working knowledge of regulatory, compliance, privacy, and approval considerations in healthcare and pharmaceutical communications • Ability to connect audience insights, media strategy, activation, and measurement to brand and business objectives • Strong analytical skills • Experience managing media budgets, forecasts, pacing, vendor relationships, and campaign performance • Excellent communication, presentation, negotiation, and client relationship skills • Ability to collaborate with senior media leadership and cross-functional partners • Experience guiding or mentoring junior team members • Comfort contributing to new business development, client growth, and broader agency initiatives

🏖️ Benefits

• Meaningful learning and development opportunities • Inclusive and accommodating recruitment process • Equal opportunity employment • Culture of authenticity, conscious inclusion, and support • Growth and advancement opportunities

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