Senior Product Marketing Manager

🕒 August 12

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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LumApps

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

☁️ SaaS

👥 HR Tech

🤝 B2B

💰 Private Equity Round - LumApps on 2025-07

SaaS • HR Tech • B2B

LumApps is an Employee Experience Platform that provides a cloud-based intranet and communications solution to help organizations connect, engage, and empower employees through personalized content, internal communications, and collaboration tools. The company offers a SaaS product used by enterprises to manage onboarding, training, internal mobility, and personalized employee journeys, with a focus on improving engagement, belonging, and productivity across distributed workforces.

📋 Description

• Define and own the end-to-end industry go-to-market strategy, positioning, messaging, and core content for target enterprise verticals • Develop insights into vertical stakeholders, pain points, regulatory drivers, and digital workplace requirements • Equip the global sales team with industry pitch decks, competitive battle cards, discovery scripts, and verticalized demo flows • Partner with Product Management to create industry-specific solution packages using platform capabilities, integrations, and AI features • Create thought leadership assets, white papers, customer case studies, solution briefs, and tailored web messaging • Collaborate with Marketing on targeted integrated demand-generation programs • Track market trends, regulatory shifts, and competitor movements to inform product roadmap priorities and commercial strategies • Work cross-functionally with Product Management, Marketing, Sales, Customer Success, and Executive Leadership

🎯 Requirements

• 6+ years of total experience in B2B SaaS Product Marketing • At least 2–3 years dedicated to vertical or industry marketing • Strong understanding of Employee Experience, Enterprise Intranets, Internal Communications, or Digital Workplace software • Experience positioning solutions for deskless/frontline workforces is a major plus • Exceptional ability to distill complex technical features into clear, value-driven industry narratives and customer stories • Proven track record of building enablement programs and go-to-market campaigns that contribute to pipeline growth, win-rate improvements, and deal-size expansion • Familiarity with enterprise IT environments, Google Workspace, Microsoft 365, and major AI/Tech ecosystems • Demonstrated ability to influence and partner across Sales, Product Management, Customer Success, and Executive Leadership without direct authority • Direct experience in industry marketing is a bonus • Familiarity with AI/LLM applications within employee engagement or productivity platforms is a bonus • Experience in a global, cross-cultural, or dual-headquartered SaaS environment is a bonus

🏖️ Benefits

• 25 vacation days (prorated based on hire date) • 9 sick days • 10 paid holidays • 2 floating holidays • United Healthcare health insurance • 100% employer-paid health benefits from day 1 • 401k Retirement Plan • 100% matching of contributions up to 4% • Inclusive maternity & paternity leave • Team celebrations & seasonal events • Equipment of your choice