Senior Product Marketing Manager

🕒 August 12

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 23%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 92 days.
• Jobs at this company usually fill in 77 days.
• Reposted once.
• No salary listed.

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LumApps

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

☁️ SaaS

👥 HR Tech

🤝 B2B

💰 Private Equity Round - LumApps on 2025-07

SaaS • HR Tech • B2B

LumApps is an Employee Experience Platform that provides a cloud-based intranet and communications solution to help organizations connect, engage, and empower employees through personalized content, internal communications, and collaboration tools. The company offers a SaaS product used by enterprises to manage onboarding, training, internal mobility, and personalized employee journeys, with a focus on improving engagement, belonging, and productivity across distributed workforces.

📋 Description

• Define and own the end-to-end industry go-to-market strategy, positioning, messaging, and core content for target enterprise verticals • Develop understanding of vertical stakeholders at C-Level, including pain points, regulatory drivers, and digital workplace requirements • Equip the global sales team with industry pitch decks, competitive battle cards, discovery scripts, and verticalized demo flows • Partner with Product Management to translate platform capabilities, Microsoft 365, Google Workspace, ServiceNow, HRIS integrations, and AI features into industry-specific solution packages • Create thought leadership assets, white papers, customer case studies, solution briefs, and web messaging tailored to industry pain points • Collaborate with Marketing to build targeted integrated demand programs • Track market trends, regulatory shifts, and competitor movements across verticals to inform product roadmap priorities and commercial strategies

🎯 Requirements

• 6+ years of total experience in B2B SaaS Product Marketing • At least 2–3 years dedicated to vertical/industry marketing • Strong understanding of Employee Experience (EX), Enterprise Intranets, Internal Communications, or Digital Workplace software • Experience positioning solutions for deskless/frontline workforces is a major plus • Exceptional ability to distill complex technical features into clear, value-driven industry narratives and customer stories • Proven track record of building enablement programs and GTM campaigns that directly contribute to pipeline growth, win rate improvements, and deal size expansion • Comfort working in enterprise IT environments around Google Workspace, Microsoft 365, and major AI/Tech ecosystems • Demonstrated ability to influence, align, and partner across Sales, Product Management, Customer Success, and Executive Leadership without direct authority • Direct experience in industry marketing is a bonus • Familiarity with AI/LLM applications within employee engagement or productivity platforms is a bonus • Experience operating in a global, cross-cultural, or dual-headquartered SaaS environment (US & Europe) is a bonus

🏖️ Benefits

• 25 vacation days (prorated based on hire date) • 9 sick days • 10 paid holidays • 2 floating holidays • United Healthcare health insurance • 100% employer-paid health benefits from day 1 • 401k Retirement Plan with 100% employer match up to 4% of contribution • Inclusive maternity & paternity leave • Team celebrations & seasonal events • Equipment of your choice

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