Product Marketing Manager

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Lumin Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

💳 Fintech

🤝 B2B

☁️ SaaS

Fintech • B2B • SaaS

Lumin Digital is a company that specializes in providing next-generation digital banking solutions for credit unions and banks. Their platform offers a wide array of services, including retail and commercial banking solutions, digital account opening, and tools to enhance user engagement and operational efficiency. With a focus on innovation and cutting-edge technology, Lumin Digital leverages artificial intelligence and robust security features to offer seamless, cloud-native services with near-perfect uptime. They are known for delivering business growth and cost savings for financial institutions, adapting to new technologies, and offering an enhanced user experience.

📋 Description

• Develop differentiated positioning and messaging strategies for assigned GTM work streams, informed by buyer research, win/loss analysis, competitive intelligence, and product roadmap analysis. • Create detailed buyer personas and market adoption strategies that reflect how financial institutions evaluate, buy, and implement solutions. • Conduct competitive analysis and develop competitive positioning frameworks that articulate Lumin's differentiation. • Translate product innovation and platform capabilities into compelling market narratives and value propositions. • Create and execute sales enablement content including pitch decks, one-pagers, competitive battle cards, case studies, ROI tools, and demo narratives—working in partnership with Senior PMM – GTM on strategic direction. • Collaborate with lifecycle marketing campaigns, messaging frameworks, and content strategy that support go-to-market launches and sales/CX goals. • Partner with Product and Design teams on content development, brand asset creation, and ensuring consistent visual execution of positioning across materials. • Track content performance, sales utilization, and win/loss data; report on messaging effectiveness and recommend positioning refinements. • Work cross-functionally with Product, Sales, and Senior PMM – GTM on GTM work streams to ensure strategic alignment and execution excellence. • Perform other duties as assigned.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field required; or equivalent combination of education and experience • At least 3+ years of product marketing experience in B2B SaaS required • Experience in fintech, financial services, or banking technology strongly preferred • Demonstrated experience developing positioning and messaging frameworks for complex software solutions • Track record synthesizing buyer research and competitive intelligence into strategic market narratives • Experience creating sales enablement content and working with Sales teams on GTM campaigns • Strong command of product marketing fundamentals: positioning, messaging, competitive analysis, and persona development • Exceptional written and verbal communication skills with ability to translate complex platform capabilities into clear buyer value • Familiarity with digital banking, financial technology, or credit union/community bank markets a strong plus • Collaborative team player who thrives in fast-moving, high-growth environments with multiple concurrent priorities • Proficiency with project management and content tools (Asana, Notion, Google Workspace, etc.)

🏖️ Benefits

• medical, dental, and vision insurance • 401(k) with company match • flexible PTO plus 12 paid holidays • paid sick leave • paid parental and family leave • lifestyle spending account • tuition reimbursement • cell phone stipend