Senior Product Marketing Manager

🕒 June 15

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Lumin Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

💳 Fintech

🤝 B2B

☁️ SaaS

Fintech • B2B • SaaS

Lumin Digital is a company that specializes in providing next-generation digital banking solutions for credit unions and banks. Their platform offers a wide array of services, including retail and commercial banking solutions, digital account opening, and tools to enhance user engagement and operational efficiency. With a focus on innovation and cutting-edge technology, Lumin Digital leverages artificial intelligence and robust security features to offer seamless, cloud-native services with near-perfect uptime. They are known for delivering business growth and cost savings for financial institutions, adapting to new technologies, and offering an enhanced user experience.

📋 Description

• Own end-to-end go-to-market strategy and execution for assigned platform areas, from product conception through adoption, driving cross-functional alignment and commercial outcomes. • Partner with Product to define positioning strategy, messaging frameworks, and competitive positioning that inform all GTM execution. • Lead cross-functional GTM planning with Product, Sales/CX, and Marketing - translating product roadmaps and market insights into commercially impactful programs. • Direct and execute sales enablement strategy—building, managing, and continuously optimizing the enablement library including pitch decks, ROI calculators, competitive battle cards, objection-handling guides, demo scripts, and solution briefs. • Develop and deliver internal training and sales kickoffs to equip Sales and Client Success teams on new products, positioning updates, and competitive dynamics. • Define and track GTM KPIs including pipeline contribution, win rates, deal velocity, sales enablement adoption, and content utilization. • Mentor and collaborate with PMM and supporting teams on GTM strategy, competitive positioning, and best practices in launch execution. • Perform other duties as assigned.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field required; or equivalent combination of education and experience • MBA or equivalent experience preferred • 6–9 years of product marketing experience in B2B SaaS required, with at least 2 years in a senior or lead PMM capacity • Fintech, financial services, or banking technology experience strongly preferred • Demonstrated expertise developing and executing go-to-market strategies for complex, multi-stakeholder software solutions • Track record building high-quality sales enablement programs that measurably improve sales productivity and win rates • Proven ability to lead cross-functional teams and drive organizational alignment on GTM strategy • Expert-level command of product marketing disciplines: positioning, messaging, competitive strategy, persona development, and launch execution • Strong ability to drive cross-functional alignment across Product, Sales, and Marketing in a fast-growth environment • Exceptional communication skills—equally adept at executive-level storytelling and detailed content creation • Proficiency with project management and content tools (Asana, Notion, Google Workspace, etc.) • Data-driven approach with experience using analytics to measure and optimize GTM program performance • Deep understanding of financial institution buyer dynamics, including credit union and community bank decision-making processes • Proficiency with Asana and project management tools for orchestrating complex cross-functional initiatives

🏖️ Benefits

• medical, dental, and vision insurance • 401(k) with company match • flexible PTO plus 12 paid holidays • paid sick leave • paid parental and family leave • lifestyle spending account • tuition reimbursement • cell phone stipend