Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $130k - $160k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Lone Wolf Technologies

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1993

💼 Consulting

🏠 Real Estate

☁️ SaaS

Consulting • Real Estate • SaaS

Lone Wolf Technologies is a leading provider of software solutions for the real estate industry. Their platform, known as the Lone Wolf Foundation, is an end-to-end solution designed to help real estate professionals like agents, brokers, and MLSs manage various aspects of their business efficiently. The company's product offerings include digital advertising, analytics, back office tools, CRM, eSignature, intranet, and more, all aimed at optimizing transaction workflows, client interactions, and business management. Lone Wolf Technologies focuses on integrating digital tools to enhance the operational efficiency of real estate practitioners across North America.

📋 Description

• Own a segment of the Lone Wolf portfolio from end to end • Drive positioning, product launches, pricing strategy, and core sales content • Keep the product story aligned with the broader Lone Wolf narrative • Translate AI capabilities into practical value for real estate professionals • Maintain competitive intelligence and incorporate it into positioning • Serve as the internal subject matter expert for the product line and target buyers • Lead go-to-market launches from market segmentation through sales readiness • Execute pilot programs to test positioning and pricing • Track launch impact against pipeline, adoption, and revenue • Recommend strategic pricing and packaging within the portfolio framework • Partner with Demand Generation on campaigns driving pipeline and adoption • Build sales enablement materials, training, webinars, battle cards, objection-handling guides, and competitive positioning strategies • Collaborate with Customer Success on account expansion and retention resources • Partner with Demo Engineering on technical demonstrations • Conduct customer interviews and win/loss analysis • Analyze market trends and product usage data to inform roadmap priorities • Own one-pagers, pitch decks, web copy, and case studies • Direct content partners and maintain high output standards • Partner with product management to translate the technical roadmap into market language

🎯 Requirements

• 4 to 7 years of product marketing experience fully owning a product or product line • Working knowledge of residential real estate, proptech, or adjacent industries • Proven success building positioning and messaging that the sales team actually uses in the field • Track record of leading successful launches through cross-functional influence and alignment • Demonstrated ability to use data and metrics to track performance and influence business decisions • Daily proficiency using AI tools to accelerate research and content creation • Exceptional and highly direct writing skills • Ability to move fast and deliver results with limited direction