Sales Lead

🕒 May 8

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Lyra Collective

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

💄 Beauty

🧘 Wellness

👥 B2C

💰 $22.2M Series unknown on 2023-12

Beauty • Wellness • B2C

Lyra Collective is a consumer brand collective that owns and operates a portfolio of personal-care and lifestyle brands focused on everyday wellbeing. Its offerings span skincare, feminine care, baby feeding and family-focused essentials, and lifestyle gear under brands such as LOLA, Ever, Trilastin, Nuvadermis, and others. Lyra emphasizes clean, quality products, care-oriented values, and delivering comfort and peace of mind for people and families in their daily routines.

📋 Description

• Develop and execute LOLA's sales strategy across Mass, Club, Grocery and Drug • Drive regional and national distribution and revenue growth, ensuring alignment with company targets • Build and manage annual sales plans, forecasts and trade budgets • Own relationships with key national and regional retail partners, including top-to-top engagement • Lead and manage external broker partners across regions and channels; Set clear goals, incentives and performance expectations to ensure alignment with LOLA's objectives • Own in-store execution, including merchandising, shelving, and promotional activation • Oversee execution across e-commerce and omnichannel touchpoints • Partner closely with Brand, Marketing, Finance and Operations to align on selling strategies, competitive insights, product launches, forecasts and demand planning • Track and analyze sales performance, distribution gains, and account-level KPIs

🎯 Requirements

• 7–10 years of sales experience within the personal care space • An established network across Feminine Care and Personal Care buyers with experience calling on regional and national accounts • Demonstrated experience securing new distribution across Grocery, Mass, Drug or Club • Track record of growing key accounts, establishing and overseeing execution of trade and marketing calendars to accelerate velocities and drive door expansion • Experience managing broker networks

🏖️ Benefits

• In addition to the base salary, equity and opportunities for incremental variable compensation are included.