Director, Marketing – Health Plans & Health Systems

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $150k - $206k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Lyra Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

💰 $235M Series F on 2022-01

Healthcare • Healthcare Insurance • SaaS

Lyra Health is a mental health company that partners with organizations to deliver comprehensive and effective global workforce mental health benefits. By providing evidence-based mental health care, Lyra Health boosts employee well-being and drives business impact. Their platform offers high-quality mental health support through a global network of professionals, utilizing AI matching technology to connect members quickly with suitable providers. Lyra Health serves families, couples, adults, and children, offering support for diverse mental health needs. Their programs aim to improve employee health, productivity, and reduce healthcare costs while providing a seamless member experience.

📋 Description

• Define and execute the multi-channel go-to-market marketing roadmap for Lyra’s Health Plan and Health System lines of business • Elevate Lyra’s brand authority among health plan executives, health system leaders, and provider networks through high-impact activations and campaigns • Develop positioning and product marketing strategies into compelling value propositions that accelerate health plan and health system deal conversion • Oversee member acquisition, digital partner channels, B2B2C engagement, and field marketing across regional and national growth priorities • Build and scale an AI-enabled marketing function with a high-performance culture centered on data-driven experimentation, empathy, and continuous learning • Collaborate with internal shared service partners and external agencies • Partner with BD, Customer Success, Product, and Clinical to drive market demand and support key accounts • Track and optimize performance KPIs, including provider lead generation, member enrollment, and marketing campaign ROI • Report directly to the SVP, Solutions & Commercialization

🎯 Requirements

• 12+ years of progressive marketing experience in healthcare, health-tech, health plans, or health systems • 5+ years of team management experience, with a proven track record of leading managers, scaling teams, and building cross-functional organizations • Deep understanding of health plan dynamics, health system referral models, B2B2C healthcare enrollment, and provider engagement strategies • Proven expertise spanning brand positioning, product marketing, performance/consumer acquisition, and field/provider marketing • Exceptional ability to connect complex clinical outcomes, technical capabilities, and healthcare mechanics with the unique needs of members and customers • Highly analytical with deep experience connecting marketing strategy directly to top-line business goals, revenue targets, and customer retention • Prior experience working in a fast-paced, high-growth healthcare or tech-enabled services environment • Experience managing regional multi-market activations and national health system launch expansions • Passion for mental health access and transforming the behavioral healthcare ecosystem

🏖️ Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) • Lyra for Lyrians; coaching and therapy services • Equity in the company through discretionary restricted stock units • Competitive time off with pay policies including vacation, sick days, and company holidays • Paid parental leave • 401K with up to 3% matching • Monthly tech allowance • Well-being perks and activities • Surprise swag • Regular community celebrations