Director, Marketing Technology – Campaign Operations

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

💵 $135.2k - $266.4k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Arctic Wolf

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:

📋 Description

• Own the strategy, architecture, and performance of Arctic Wolf’s marketing technology ecosystem, including Marketo administration, governance, and configuration • Build and maintain a rolling 12- to 18-month technology roadmap aligned to company growth goals and GTM strategy • Own vendor selection, contract negotiation, and renewal decisions for MarTech tools • Set up, manage, and troubleshoot integrations across the stack, including Salesforce and other core business systems • Lead the strategy and execution for embedding AI into the marketing technology stack and daily team workflows • Identify and operationalize AI use cases and report measurable adoption outcomes to leadership • Own database strategy, lifecycle-stage design, lead scoring, routing architecture, data governance, compliance, and reporting infrastructure • Own end-to-end campaign operations across email, webinars, direct mail, content syndication, and list management • Establish campaign intake models, SLAs, prioritization, operating cadence, build standards, tracking, and attribution across NAM, EMEA, and APAC • Standardize and automate recurring campaign work • Partner on annual marketing budget development and maintain spend controls and reconciliation • Own budget and MDF administration, including AWS Partner Funding requests, claims, and invoicing • Lead and develop a distributed team spanning marketing technology, database management, email and nurture strategy, and campaign operations • Build a culture of technical rigor, execution excellence, and continuous improvement • Serve as execution partner to Acquisition Marketing, Partner Marketing, Customer Marketing, and demand generation • Partner with Business Applications, IT, Sales Operations, Revenue Operations, Finance, and Campaigns and Content leadership

🎯 Requirements

• 10+ years of experience in marketing technology, marketing operations, campaign operations, or demand generation • 3+ years of people leadership • Hands-on experience with Marketo or a comparable marketing automation platform administration and Salesforce • Experience building and owning a marketing technology roadmap, including vendor evaluation, integration management, and stack governance • Experience managing multi-channel campaign execution, such as email, webinar, and direct mail, at scale • Experience identifying and operationalizing AI or automation use cases within marketing or revenue operations workflows • Experience managing distributed or global teams • Strong business acumen with the ability to connect marketing technology and campaign investments to revenue outcomes • Preferred: experience in cybersecurity, SaaS, or another complex B2B industry • Preferred: experience managing a team spanning multiple regions, such as NAM, EMEA, and APAC • Marketo certification or an equivalent platform certification preferred • Preferred: experience with intent or data enrichment tooling, such as 6sense, ZoomInfo, or Clay • Preferred: experience administering a marketing budget or MDF program • Typically 10% or less of business travel • Background checks are required • Authorization to receive software or technology controlled under U.S. export control laws and regulations, if applicable • Candidates interviewing remotely are expected to be on camera during all video interviews, subject to stated accommodations

🏖️ Benefits

• Equity for all employees • Flexible time off and paid volunteer days • 401k match • Training and career development programs • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services • Robust Employee Assistance Program (EAP) with mental health services • Fertility support and paid parental leave • Variable incentive compensation • New hire equity grants • Travel typically 10% or less of business travel • Disability accommodations where possible