Director, Marketing

Job not on LinkedIn

🕒 September 16

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 23%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Avatar is a B2B software company that provides DriverHub, a platform for commercial fleets to manage driver recruiting, hiring, DOT compliance, and safety training. Their product set includes AI-powered recruiting and onboarding (AI Voice Assistant, AvatarAssistant), candidate landing pages, automated qualification and workflow triggers, DOT compliance tools (DQ file management, 19-A form generation, compliance dashboards), a training marketplace, and professional services. Avatar integrates with 70+ systems to connect payroll, HRIS/ATS, telematics, TMS, vehicle maintenance, background checks, and learning management systems to help fleets reach 100% compliance and reduce cost-per-hire.

📋 Description

• Own lead generation programs that drive inbound form fills • Report progress against target run rate • Operate HubSpot directly by building forms, workflows, and attribution reporting • Manage paid search and LinkedIn campaigns and budgets • Build and maintain closed-won ARR attribution in HubSpot in agreement with Sales • Monitor and improve the form-fill-to-held-meeting rate with Sales • Set marketing direction and propose next steps • Track and communicate progress against 30/60/90-day and 12-month KPI targets • Present plans and deliver targets for form fills, marketing-sourced closed-won ARR, and form-fill-to-held-meeting rate

🎯 Requirements

• Experience owning a pipeline or revenue number in B2B demand generation • Hands-on HubSpot experience, including building forms, workflows, and attribution reporting • Experience running paid search and LinkedIn campaigns directly • Experience managing budget to a cost-per-form-fill target • Self-starter mindset; able to set direction and push the standard • Nice to have: Experience marketing to multi-stakeholder buyers (HR, safety, ownership) at a similar price point • Nice to have: Experience turning trade shows and conference presence into booked meetings • Nice to have: Trucking, motorcoach, transportation, or HR/compliance technology experience

🏖️ Benefits

• Equal opportunity employer • Inclusive work environment • Direct ownership over pipeline and revenue targets • Opportunity to build the demand generation function • Close collaboration with Sales • Opportunity to see work impact the business from day one

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