Field Marketing Director

🔥 2 minutes ago

🗽 New York – Remote

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💵 $125k - $140k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 7%

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Logo of Pronghorn

Pronghorn

1 - 10 employees

Founded 2021

🤝 B2B

👥 B2C

B2B • B2C • Spirits

Pronghorn is a standalone business focused on creating a template for effectively diversifying any industry, specifically dedicated to cultivating the next generation of founders, executive leaders, and entrepreneurs in the Spirits industry. Pronghorn's mission is to diversify the spirits industry by investing in executives and entrepreneurs in a sustainable and scalable way, aiming to improve representation and opportunities for Black Americans within the field.

📋 Description

• Lead the strategy, planning, and execution of national and regional field marketing programs • Manage $4M+ in annual revenue across multiple clients and program verticals • Recruit, train, and oversee a blended team of full-time and freelance Field Managers • Translate national brand objectives into market-specific activation plans • Partner with distributors and regional sales teams to support programming and drive impact • Collaborate with Production, Creative, and Client Services teams to align deliverables • Own budgets, manage field managers, and ensure delivery to agency and client expectations • Forecast for all field programs • Develop SOPs and training systems for consistency, compliance, and excellence • Oversee field tools and processes, including scheduling, reporting, expense tracking, and payroll inputs • Analyze and present campaign KPIs, insights, and toplines to clients and stakeholders • Represent the agency professionally in client and partner meetings

🎯 Requirements

• 7–10 years of marketing experience, with 4+ years in field or experiential leadership roles • Experience overseeing spirit-based programming preferred • Proven experience managing teams across multiple regions and clients • Comfortable overseeing multi-million-dollar field budgets and staffing plans • Ability to build client and distributor relationships that foster program success • Experience training peers and subordinates while monitoring the team’s resulting output • Strong communication skills across presentations, reporting, and day-to-day updates • Proficient in Google Suite, Microsoft Office, CRM and project management tools • Available for regular travel and weekend/night activations as needed • Background in spirits, CPG, or lifestyle brands preferred • This position is based in the Metro NYC area • Must be unable to require U.S. work authorization sponsorship now or in the future

🏖️ Benefits

• Medical, Dental & Vision Insurance – Multiple plan options with telemedicine access • Generous PTO & Paid Holidays – Prioritizing work-life balance • Life & Disability Insurance – Company-paid options for added security • HSA & FSA Plans – Tax-advantaged savings for healthcare and dependent care • Employee Assistance Program (EAP) – 24/7 confidential support services • Professional Development – Ongoing training and leadership growth • Wellness Perks – Gym discounts, wellness programs, and more • Performance bonus

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