Head of Marketing

Job not on LinkedIn

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $246k - $273k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Strike

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

₿ Crypto

💳 Fintech

🛍️ eCommerce

Crypto • Fintech • eCommerce

Strike is a platform that enables users to buy, sell, hold, and transfer Bitcoin. It provides options to transact on-chain or through the Lightning Network, offering high transaction limits and low fees for users, making it a convenient choice for both individuals and businesses interested in cryptocurrency.

📋 Description

• Develop and own Strike's global marketing strategy, priorities, operating plan, and budget • Build the marketing organization from the ground up, including people, processes, technology, measurement systems, agencies, and operating cadence • Develop customer and segment insights to shape positioning, acquisition strategy, product adoption, and marketing investment • Own go-to-market strategy for major product launches, new markets, and strategic initiatives • Build product marketing capabilities and positioning • Build scalable customer acquisition across paid search, app stores, affiliates, creators, partnerships, sponsorships, referrals, and other channels • Establish channel economics including CAC, LTV, payback periods, cohort performance, incrementality, and return on marketing investment • Build marketing attribution, analytics, and measurement infrastructure with Data and Engineering • Own lifecycle marketing across onboarding, activation, engagement, product adoption, cross-sell, reactivation, and retention • Develop programs that increase adoption among existing customers • Turn Strike's brand, content, audience, and organic distribution into measurable customer acquisition and revenue channels • Build and optimize referral, affiliate, creator, and partner marketing programs • Determine the appropriate mix of internal capabilities, agencies, technology, and external partners • Hire, lead, and develop the marketing team • Partner with Brand and Communications to strengthen Strike's brand and maintain customer trust • Work closely with Product, Data, Finance, Brand, and Communications and report directly to the CEO

🎯 Requirements

• Significant experience leading growth or marketing at a scaled consumer technology, fintech, financial services, or similarly complex business • Experience building or materially transforming a marketing function rather than simply inheriting and operating an established organization • Demonstrated success building, testing, and scaling customer acquisition channels • Strong command of marketing economics, including CAC, LTV, payback periods, cohort analysis, attribution, incrementality, and return on investment • Experience implementing marketing attribution, analytics, and measurement infrastructure • Experience managing meaningful marketing budgets and allocating spend based on performance • Strong understanding of lifecycle marketing and conversion across the customer funnel • Strong product marketing and go-to-market instincts, including customer segmentation, positioning, messaging, and product launches • Experience with partnerships, creators, affiliates, referral programs, or other nontraditional acquisition channels • Experience marketing high-consideration or high-value products where trust and customer quality matter as much as acquisition volume • Proven ability to recruit, manage, and develop high-performing teams • Strong cross-functional operating ability with Product, Data, Finance, Brand, Communications, and executive leadership • Comfort operating with ambiguity, making decisions with incomplete information, and building systems where none previously existed • Genuine interest in Bitcoin and a strong understanding of Strike's Bitcoin-only positioning

🏖️ Benefits

• Equity in a high-growth startup • Cell phone and internet reimbursement • Flexible PTO, sick leave, and parental leave • No trading fees when you buy and sell bitcoin on Strike • Other benefits are location dependent