Head of Marketing

🕒 September 16

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 14%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Town Web

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Town Web is a company specializing in designing and developing websites for municipalities. With over 16 years of experience, Town Web has created over 800 websites for local governments across 42 states in the U. S. They focus on creating accessible and user-friendly municipal websites that are ADA 508 compliant and mobile-friendly. Their offerings include custom design, online payment systems, file management, and SSL secure websites, as well as free redesigns every three years. Town Web is known for its excellent customer support, making it easier for town clerks and administrators to manage websites effectively.

📋 Description

• Lead marketing strategy and positioning across the Town Web, HeyGov, and ClerkMinutes portfolio • Own the marketing department's EOS operating cadence, including L10s, quarterly Rocks, and scorecards • Build qualified Sales pipeline through targeted campaigns and related demand-generation initiatives • Execute full-channel marketing across conferences, webinars, direct mail, PR, outbound, digital, and paid channels • Manage lifecycle marketing from first touch through trial to customer • Own marketing technology, tracking, and attribution • Serve as the final day-to-day reviewer for copy, design, campaigns, and launches • Lead go-to-market initiatives with Product and Sales, including launches, beta tester acquisition, product pilots, and formal releases • Work directly with copywriters, product managers, Sales, and data connection and attribution specialists • Translate founder ideas into focused priorities, challenge ineffective approaches, and ensure viable ideas ship • Travel to meet municipal clerks and attend conferences alongside Sales

🎯 Requirements

• Only applications submitted through Workable will be processed • Completing the CultureIndex Survey is required • Exceptional enthusiasm • Extremely creative energy • Experience leading a marketing function and accountability for its results • Experience making a traditional or crowded category stand out with original ideas • AI must be central to the candidate's workflow • Comfortable with code enough to build or fix small things • Real paid acquisition experience across Meta, Google, LinkedIn, and Bing • Ability to run SEO and GEO by directing AI tools • Hands-on experience with direct mail, paid ads, conferences, PR, or other high-attention channels • Willingness to travel to meet clerks and work conferences alongside Sales • B2B SaaS background • Experience managing employees, contractors, and agencies • Nice to have: GovTech or public-sector experience, marketing multiple products simultaneously, building measurement where little existed, and EOS familiarity

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