
51 - 200 employees
💼 Consulting
🏥 Healthcare
📦 Logistics
Consulting • Healthcare • Logistics
Capitalize Analytics is a data analytics and technology consulting firm that helps organizations implement, integrate, and operationalize business intelligence, automation, and data platforms. They provide services including custom report development, data integration, cloud data warehousing, software selection and implementation, Alteryx governance and managed services, RPA (UiPath) automation, training/mentoring, and project management. Capitalize partners with vendors like Alteryx, UiPath, Snowflake, Databricks, Power BI, Tableau, Cognos and serves enterprise clients across sectors—especially energy (midstream/plant accounting), healthcare, education, and public sector—delivering analytics, reporting, and workflow automation solutions.
🔥 2 minutes ago
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51 - 200 employees
💼 Consulting
🏥 Healthcare
📦 Logistics
Consulting • Healthcare • Logistics
Capitalize Analytics is a data analytics and technology consulting firm that helps organizations implement, integrate, and operationalize business intelligence, automation, and data platforms. They provide services including custom report development, data integration, cloud data warehousing, software selection and implementation, Alteryx governance and managed services, RPA (UiPath) automation, training/mentoring, and project management. Capitalize partners with vendors like Alteryx, UiPath, Snowflake, Databricks, Power BI, Tableau, Cognos and serves enterprise clients across sectors—especially energy (midstream/plant accounting), healthcare, education, and public sector—delivering analytics, reporting, and workflow automation solutions.
• Own and grow qualified pipeline and marketing-sourced revenue • Build and scale a repeatable demand generation engine across events, webinars, partnerships, outbound, and inbound channels • Partner closely with sales without functioning as a sales-enablement resource • Build lead segmentation and nurture strategies • Refine the marketing/sales SLA so sales focuses on the warmest leads while marketing nurtures the rest • Develop Capitalize’s annual marketing plan, including plans supporting strategic partners and their ideal customer profiles • Build a strategic marketing roadmap aligned to company goals • Strengthen alignment across marketing, sales, product, executive leadership, and delivery teams • Establish marketing attribution and reporting with a consistent cadence providing leadership visibility into performance • Oversee digital marketing performance, including website strategy, SEO, SEM, and GEO • Analyze existing marketing and CRM data, including Pipedrive data, to identify focus areas • Prioritize business requests and push back when needed with clear reasoning • Grow and develop the marketing team by identifying skill gaps and implementing strategies to address them
• Bachelor’s degree with 10+ years’ experience in marketing roles • Proven experience owning pipeline and marketing-sourced revenue as a metric evaluated on, not just brand awareness or campaign activity • Experience building demand generation programs across events, webinars, partnerships, outbound, and inbound • Comfort working with strategic partners and building annual marketing plans that account for partner ICPs and revenue goals • Strong marketing analytics skills, including comfort working with imperfect or messy CRM data • Experience improving marketing attribution, reporting, and lead segmentation/nurture practices • Track record of aligning marketing with sales, product, and delivery teams in a cross-functional environment • Strong communication skills and ability to synthesize fast-moving, sometimes unstructured direction from leadership into clear priorities • Consulting or professional-services marketing experience is a plus • Candidates must be legally authorized to work in the United States without sponsorship
• Opportunity to build unparalleled networks • Opportunity to work with great people
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