Demand Generation Manager

🕒 2 days ago

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Lytx, Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1998

🚘 Automotive

📦 Logistics

💼 Consulting

Automotive • Logistics • Consulting

Lytx, Inc. is a leading provider of video safety and video telematics solutions designed to enhance fleet management. The company offers a range of products including fleet management applications, advanced fleet dash cams equipped with machine vision and artificial intelligence, and services to streamline compliance and improve driver safety. Lytx aims to improve operational efficiencies, manage compliance, and increase driver safety by utilizing video technology to reduce costs and enhance fleet productivity. Through its award-winning technology and long-standing industry experience, Lytx serves a diverse range of fleets, providing tools for real-time tracking, preventative maintenance, and driver coaching.

📋 Description

• Develop full-funnel campaign plans, launch timelines, and budgets for enterprise and mid-market accounts • Build and execute integrated, multi-channel campaigns across email, web, digital advertising, direct mail, and events • Partner with Account Executives, Key Account Managers, and BDRs to understand account needs, priorities, and buying signals • Lead cross-functional collaboration across marketing, sales, and other organizations on campaign concepts, content, messaging, and creative development • Work with operations to identify total addressable market, build CRM data, and define segmentation for targeting and personalization • Define KPIs and deliver regular campaign reporting and insights to collaborators and senior leadership • Monitor campaign performance, analyze results, and optimize strategies for ROI and business objectives • Define and scale repeatable demand generation processes across the account portfolio

🎯 Requirements

• 5+ years of B2B demand generation or integrated campaign experience • Demonstrated success building and executing multi-channel campaigns that drive pipeline and revenue growth • Strong understanding of enterprise and mid-market buying journeys and funnel-stage campaign tailoring • Experience working directly with sales teams, including Account Executives and Key Account Managers • Experience with marketing technology platforms such as 6sense and Marketo • Ability to use data to optimize campaigns and measure performance against business goals • Exceptional project management and cross-functional collaboration skills • Experience thriving in fast-paced, dynamic environments • Excellent problem-solving and analytical skills with a track record of delivering measurable KPIs • Strong communication skills and ability to present campaign strategy and performance to senior stakeholders

🏖️ Benefits

• Medical, dental and vision insurance • Health Savings Account • Flexible Spending Accounts • Telehealth • 401(k) and 401(k) match • Life and AD&D insurance • Short-Term and Long-Term Disability • FTO or PTO • Employee Well-Being program • 11 paid holidays plus 1 inclusive holiday per year • Volunteer Time Off • Employee Referral program • Education Reimbursement Program • Employee Recognition and Appreciation program • Additional perk and voluntary benefit programs • Incentive compensation plan