Senior Content Specialist

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Lytx, Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1998

🚘 Automotive

📦 Logistics

💼 Consulting

Automotive • Logistics • Consulting

Lytx, Inc. is a leading provider of video safety and video telematics solutions designed to enhance fleet management. The company offers a range of products including fleet management applications, advanced fleet dash cams equipped with machine vision and artificial intelligence, and services to streamline compliance and improve driver safety. Lytx aims to improve operational efficiencies, manage compliance, and increase driver safety by utilizing video technology to reduce costs and enhance fleet productivity. Through its award-winning technology and long-standing industry experience, Lytx serves a diverse range of fleets, providing tools for real-time tracking, preventative maintenance, and driver coaching.

📋 Description

• Develop and own content strategy for an assigned industry vertical • Lead planning, creation, and delivery of on-brand content across the customer journey • Drive brand awareness and share of voice through strategic content programs • Optimize content for SEO and AEO, including traditional search and AI-generated answers • Track and report on share of voice, rankings, search visibility, and brand awareness KPIs • Partner with demand generation teams on top-of-funnel pipeline and conversion goals • Contribute to corporate positioning and messaging strategy with a vertical-specific lens • Provide content strategy support to executive leadership for keynote speeches and high-visibility speaking engagements • Align with content practitioners across industry verticals to ensure cohesive experiences and consistent messaging • Assess content discovery and planning needs and prioritize content activities • Measure performance against industry best practices, competitive benchmarks, and business objectives • Increase visibility into existing and newly created content to foster collaboration and efficiency

🎯 Requirements

• Bachelor's degree in Communications, Marketing, or a related field • 6+ years of experience as a content strategist, content marketer, or related role • Demonstrated expertise in content strategy • Strong analytical skills to gather business and audience insights and translate them into a long-term content vision • Hands-on experience with SEO strategy • Working knowledge of AEO, including how large language models surface content and how to optimize for AI-generated answers • Experience tracking and reporting on share of voice, search visibility, and brand awareness metrics • Experience aligning content strategy with demand generation goals, including top-of-funnel awareness and conversion programs

🏖️ Benefits

• Medical, dental and vision insurance • Health Savings Account • Flexible Spending Accounts • Telehealth • 401(k) and 401(k) match • Life and AD&D insurance • Short-Term and Long-Term Disability • FTO or PTO • Employee Well-Being program • 11 paid holidays plus 1 inclusive holiday per year • Volunteer Time Off • Employee Referral program • Education Reimbursement Program • Employee Recognition and Appreciation program • Additional perk and voluntary benefit programs • Incentive compensation plan