Digital Content Specialist

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GE Vernova

WebsiteLinkedInAll Job Openings

10,000+ employees

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

GE Vernova is a leader in the energy sector with over 130 years of experience, dedicated to electrifying the world while decarbonizing it. The company offers a broad portfolio of energy solutions including gas, hydro, nuclear, and wind power technologies, aimed at providing reliable, affordable, and sustainable energy. With a strong focus on innovation, GE Vernova plays a significant role in reducing the carbon footprint of global power systems and supports the transition to net-zero emissions by 2030.

📋 Description

• Support content development for key business campaigns and translate complex technical topics into customer-centric messaging • Use AI to improve content efficiency and consistency while maintaining quality • Maintain editorial guidelines, content governance standards, and templates • Extend core content across blogs, social, infographics, video scripts, and digital experiences • Define, track, and optimize content performance metrics • Manage SOW-based writing contractors, including work assignment, deliverable review, editorial feedback, quality, brand voice, and consistency • Track contractor capacity and budget utilization against SOW terms • Manage contractor onboarding, performance, and scope • Lead enterprise SEO and GEO strategy across GE Vernova business-unit websites • Conduct scaled and hands-on SEO audits using AI tools, identifying technical issues, content gaps, and optimization opportunities • Define, track, and report KPIs including organic traffic, keyword rankings, AI answer-engine visibility, and conversion metrics • Translate business priorities into SEO/GEO roadmaps by business unit • Apply structured data, metadata, and entity-optimization practices • Monitor evolving GEO practices and LLM-based search discovery • Own the relationship with GE Vernova’s external SEO agency • Set agency direction, review recommendations, manage meetings and reporting, and oversee SOW/budget • Translate agency recommendations into actionable items for web, content, and development teams

🎯 Requirements

• 5–7 years of experience in content strategy, digital marketing, or SEO • Proven experience managing external agencies or vendors • MBA or equivalent experience • Experience managing freelance/contract writers or a content production team • Experience using AI-powered tools for SEO auditing, content optimization, or workflow automation • Hands-on proficiency with SEMrush • Working knowledge of technical SEO fundamentals • Familiarity with or strong interest in Generative Engine Optimization • Legally authorized to work in the United States • Successful completion of a drug screen, as applicable

🏖️ Benefits

• Competitive compensation • Professional development • Medical, dental, vision, and prescription drug coverage • Health Coach from GE Vernova, a 24/7 nurse-based resource • Employee Assistance Program with 24/7 confidential assessment, counseling and referral services • GE Vernova Retirement Savings Plan • Tax-advantaged 401(k) savings opportunity with company matching contributions • Company retirement contributions • Fidelity resources and financial planning consultants • Tuition assistance • Adoption assistance • Paid parental leave • Disability benefits • Life insurance • 12 paid holidays • Permissive time off • Discretionary annual bonus eligibility • Remote work