Associate Manager, Social Media Community Engagement

Job not on LinkedIn

🕒 September 4

🗽 New York – Remote

🗽 New York – Remote

💵 $64k - $68k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

💕 Social Media Manager

🚫👨‍🎓 No degree required

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Macmillan

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📱 Media

📚 Education

Media • Education

Macmillan is a leading global publishing company and home to a wide range of imprints that publish adult and children’s fiction, nonfiction, and educational materials. Part of the Holtzbrinck Publishing Group, Macmillan also operates Macmillan Learning and Macmillan Education, providing interactive course solutions, higher education content, language learning, and school curriculum publishing across dozens of countries. The company focuses on supporting authors, educators, students, and institutions with world-class content and digital learning tools.

📋 Description

• Lead day-to-day community management across Macmillan Publishers and Fablelistik Editions branded social channels • Cultivate distinct, engaging voices and build connections with readers, authors, creators, and partners through real-time conversations • Develop and grow social communities with goals for engagement, retention, follower growth, and conversion • Collaborate with the Manager, Social Media Content to align content and community strategies • Develop and execute community engagement plans with publisher marketing teams and Corporate Communications • Coordinate cross-promotion and social collaborations around publishing moments, events, and seasonal opportunities • Co-manage content calendars covering seasonal moments, book-buying opportunities, and frontlist support • Create social content for select community-driven opportunities • Bring community insights into CIMA initiatives, including social commerce and paid social engagement • Use social listening and analytics tools to track sentiment, behavior, engagement, and growth against global KPIs • Translate learnings into recommendations for social strategy and campaign planning • Monitor evolving community behaviors and platform practices and provide creative, data-informed recommendations

🎯 Requirements

• Proven success managing real-time engagement and growing social communities, particularly on TikTok and Instagram • Strong understanding of community behavior and platform dynamics • Ability to develop and maintain distinct brand voices, adapting tone and messaging across social communities • Experience using social listening, analytics, and management tools such as Sprinklr, Meltwater, Sprout Social, Hootsuite, or equivalent • Ability to analyze engagement, sentiment, and community behavior and translate findings into actionable recommendations • Familiarity with AI and automation tools for social listening, community management, and engagement analysis • Strong organizational and project management skills • Creative, empathetic communicator with sharp editorial instincts • Strong understanding of fandoms, reader communities, and related conversations • Collaborative mindset and cross-functional relationship-building experience • Understanding of emerging social media platforms, technologies, and changing community behaviors • Passion for books, fandoms, and the intersection of reading and social media • 3–4 years of experience in social media marketing, with hands-on community management experience, ideally in publishing, entertainment, lifestyle, or a creative consumer brand

🏖️ Benefits

• Remote work arrangement • Equal opportunity employer • Reasonable accommodations for qualified individuals with disabilities