Manager, Marketing – Flatiron

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $70k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Macmillan

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📱 Media

📚 Education

Media • Education

Macmillan is a leading global publishing company and home to a wide range of imprints that publish adult and children’s fiction, nonfiction, and educational materials. Part of the Holtzbrinck Publishing Group, Macmillan also operates Macmillan Learning and Macmillan Education, providing interactive course solutions, higher education content, language learning, and school curriculum publishing across dozens of countries. The company focuses on supporting authors, educators, students, and institutions with world-class content and digital learning tools.

📋 Description

• Develop and execute creative, customized consumer marketing campaigns for assigned titles across multiple genres • Develop advertising campaigns and collaborate on ad copy, creative direction, vendor outreach, and budgets • Strategize influencer marketing plans, including book mailings, influencer boxes, paid and organic collaborations, book club outreach, and sweepstakes • Manage early reading strategies on Goodreads and NetGalley to grow reviews and ratings and drive sales • Coordinate organic and paid promotions across Flatiron Books’ social channels with the Marketing Assistant • Attend weekly marketing and title-specific meetings with authors and agents • Plan and execute trade marketing campaigns, including bookseller mailings and bookstore and library book club outreach • Assist the Macmillan Events team with trade shows and collaborate with the Macmillan Library Marketing team • Manage sales assets such as in-store merchandising materials, signage, sell sheets, promotional graphics, preorder incentives, kits, Edelweiss assets, and account-specific requests • Communicate marketing plans to the sales team at bi-weekly sales meetings, sales conference, and as needed • Maintain budgets for assigned titles • Present influencer and advertising program learnings at title-specific post-mortem meetings • Analyze campaign learnings and advertising reports to inform current and future campaigns • Communicate campaign updates regularly to authors and agents

🎯 Requirements

• Excellent communication, presentation, and writing skills • Strong understanding of influencer relationships and advertising across varied adult readerships • Ability to reach consumer readers • Results-oriented, motivated, resourceful, and able to work independently • Exceptional organizational skills with ability to multitask and prioritize • Ability to assess campaigns and pivot strategy and execution • Energy, creativity, and passion for diverse book genres • 5+ years of marketing experience in trade book publishing • College degree or equivalent experience • Bachelor’s Degree • Basic InDesign, Canva, and Photoshop skills • Photography skills are a plus • Google Business Suite knowledge

🏖️ Benefits

• Equal opportunity employer • Reasonable accommodations for qualified individuals with disabilities • Remote work arrangement