Web Analytics Analyst

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Main Digital

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🤝 B2B

🏢 Enterprise

💼 Consulting

B2B • Enterprise • Consulting

Main Digital is a consultancy that transforms and optimizes business and government operations through the strategic integration of people, technology, and data. The company is dedicated to enhancing business agility and creating best-in-class solutions tailored to the needs of users. As a proud certified Women-owned Small Business, Main Digital serves a wide range of clients, including some of the world's largest corporations and non-profit organizations, focusing on digital transformation and operational efficiency.

📋 Description

• Support the measurement and reporting needs of the marketing organization • Maintain web analytics and deliver trusted reporting • Analyze digital performance and provide actionable business insights • Work closely with marketing stakeholders and centralized analytics teams • Manage day-to-day web analytics reporting and measurement for business-critical websites • Maintain and validate GA4 tracking for page-level, event-level, and conversion measurement • Design, build, and maintain Power BI dashboards and reporting solutions • Produce weekly, monthly, and quarterly reports with performance analysis and actionable insights • Analyze website, content, campaign, and conversion performance • Define, monitor, and report on key performance indicators (KPIs) • Collaborate with BI, analytics, and tagging teams to document requirements, validate tracking implementations, and resolve data quality issues • Respond to ad hoc reporting and analysis requests • Document metric definitions, dashboard methodologies, and reporting standards • Standardize recurring business questions into scalable dashboards and repeatable reporting solutions

🎯 Requirements

• 3-5 years of experience in web analytics, digital analytics, marketing analytics, or a related analytical field • Hands-on experience with Google Analytics 4 (GA4), including reporting, audience segmentation, custom explorations, and data validation • Experience building and maintaining dashboards and reports in Power BI or similar business intelligence tools • Strong analytical skills with the ability to identify trends, performance drivers, and optimization opportunities • Experience transforming stakeholder questions into structured analyses, dashboards, and reporting solutions • Familiarity with website performance metrics, conversion funnels, digital marketing KPIs, and user engagement reporting • Ability to collaborate effectively with marketing, business, analytics, and technical teams • Strong communication skills with the ability to present insights and recommendations to non-technical audiences • Familiarity with tag management concepts and digital measurement frameworks, including Google Tag Manager (GTM) • Strong attention to detail and commitment to data accuracy, consistency, and quality

🏖️ Benefits

• Competitive compensation • Comprehensive benefits • Extensive development opportunities • Collaborative and forward-thinking team • Equal employment opportunity