Director, Performance Media Analytics

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $100k - $130k / year

⏰ Full Time

🔴 Lead

👔 Director

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Marketbridge

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1991

📣 Marketing

🏥 Healthcare

💼 Consulting

💰 Private Equity Round on 2023-11

Marketing • Healthcare • Consulting

Marketbridge is a growth consulting and marketing firm that combines management consultancy with marketing agency capabilities. They specialize in go-to-market consulting, growth strategy, and operational optimization, utilizing marketing science, analytics, and technology to drive sustainable revenue growth for clients across various industries. Their services include audience insights, brand messaging, demand generation, and digital experiences, all aimed at helping modern leaders transform their market presence and optimize marketing effectiveness.

📋 Description

• Act as a senior, trusted advisor to clients by explaining marketing performance, insights, and recommendations • Develop measurement frameworks aligned with campaign and business objectives • Translate complex data into narratives, executive summaries, and client-ready recommendations • Partner with Demand Strategy and Media teams to inform planning and optimization • Establish and maintain KPI definitions, benchmarks, and reporting standards • Collaborate with channel and technical teams to validate tracking, data availability, and limitations • Guide clients through reporting needs, priorities, and results interpretation • Lead performance readouts, retrospectives, and optimization discussions • Manage team assignments and support analytics talent development

🎯 Requirements

• 8+ years of experience in marketing analytics, business analytics, or marketing strategy • Ideally experience within an agency or B2B environment • Strong understanding of multi-channel B2B marketing and measurement • Experience with demand generation campaigns and paid media metrics • Extensive knowledge of ABM campaign measurement frameworks and success metrics • Exceptional communication and storytelling skills • Confidence presenting to senior and executive audiences • Experience with GA4, Google Ads, LinkedIn, 6sense, Demandbase, HubSpot, Marketo, or Salesforce • Ability to explain analytics, technology, and performance drivers to non-technical stakeholders • Experience partnering cross-functionally with strategy, media, data, and client teams • People leadership experience • Comfort balancing multiple client engagements • Eligibility to work in the United States or Canada without visa sponsorship

🏖️ Benefits

• Flexible PTO • Summer Fridays • Paid parental leave up to 16 weeks for birthing parents • Company closed from Christmas to New Year's • Comprehensive medical benefits • Free premium access to the Calm app • 401(k) with a 3% company contribution (US Only) • Life insurance • Long-term disability coverage • AD&D coverage • Professional development fund ($500) • Continuous learning programs • Company-provided laptop and accessories • Monthly Wi-Fi and cell stipend • Exclusive discounts through Perkopolis