Strategy & Operations Manager

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Marrina Decisions

11 - 50 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Develop and execute a comprehensive strategy for augmenting the SDR team • Partner with internal teams and external agencies to refine processes, enhance workflows, and implement best practices for SDR and marketing operations • Align SDR and marketing strategies with broader revenue goals, optimizing lead generation, pipeline acceleration, and sales enablement • Improve SDR team efficiency and effectiveness through cross-functional collaboration • Establish standardized processes for tracking and measuring SDR and marketing performance • Bridge marketing, sales, and leadership teams to drive integrated growth strategies • Analyze performance metrics, market trends, and business insights to refine strategies • Monitor and report on SDR team performance and identify improvement opportunities • Develop data-driven recommendations to enhance productivity, conversion rates, and revenue impact • Identify and implement new tools, technologies, and methodologies • Stay current with industry trends, competitive analysis, and emerging best practices • Test, learn, and iterate on strategies to optimize efficiency and effectiveness

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Economics, Analytics, or a related field • 10+ years of experience in strategy, operations, business development, or a related role • Preferably experience within sales development, marketing, or go-to-market functions • Proven track record developing and executing business strategies to optimize sales and marketing operations • Strong analytical and problem-solving skills • Ability to translate data insights into actionable strategies • Experience with performance metrics, KPIs, and data visualization tools such as Salesforce, Tableau, and Google Analytics • Ability to influence and work with sales, marketing, operations, and leadership teams • Strong project management skills and experience leading initiatives across multiple stakeholders • Ability to manage multiple initiatives simultaneously • Ability to drive efficiency, process improvements, and scalable solutions • Excellent written and verbal communication skills • Ability to present insights and strategies clearly • Ability to influence senior stakeholders and drive alignment • Proficiency in CRM tools such as Salesforce and marketing analytics platforms • Strong Excel/Google Sheets and data analysis skills • Familiarity with sales development tools, automation platforms, and workflow optimization • SQL knowledge is a plus

🏖️ Benefits

• Performance bonuses may be available • Comprehensive benefits package • Collaborative culture • Career growth and hands-on experience in strategy, operations, and business transformation • Opportunity to leverage analytics to drive meaningful change and optimize business outcomes

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