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Director of Clinician Engagement

🕒 May 2

🏱🏡 New York City – Hybrid

⏰ Full Time

🔮 Lead

👔 Director

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Logo of MDCalc

MDCalc

WebsiteLinkedIn

11 - 50 employees

Founded 2011

⚕ Healthcare Insurance

☁ SaaS

📚 Education

Healthcare Insurance ‱ SaaS ‱ Education

MDCalc is a widely used tool that provides a comprehensive suite of medical calculators for clinicians. It helps healthcare professionals make informed decisions by offering calculations for a variety of health assessments and treatment strategies, covering areas such as cardiac risk, pulmonary embolism, liver fibrosis, and more. MDCalc is used by millions of clinicians across the globe to aid in treating hundreds of millions of patients, ensuring calculations are re-checked and not used as a sole guide for patient care. The platform also offers educational resources and integrates with electronic health records.

📋 Description

‱ Develop and implement strategies to grow the identified user base across platforms, developing and deploying personalized, relevant experiences to clinicians. ‱ Design initiatives that deepen user engagement, increase session frequency, and drive consistent platform usage. Manage editorial calendar, strategize mechanisms for thought leadership, including speaking events, conference planning, and press engagement. ‱ Own digital marketing channels including email, social media, SEO/SEM, app store optimization, paid acquisition, and alignment across platforms. Develop campaigns that drive awareness, trial, and retention among healthcare professionals. Source and manage vendors. ‱ Establish KPIs and reporting frameworks to measure the effectiveness of growth and engagement initiatives. Incorporate user feedback from survey data and focus groups as needed. Use data to inform strategy, identify opportunities, and iterate on tactics. ‱ Partner closely with product and engineering to align on user experience improvements, feature adoption, and platform capabilities that support engagement goals. Collaborate with content and commercial teams to ensure cohesive messaging and priorities. ‱ Evaluate and apply AI-based approaches to audience segmentation, personalization, content discovery, and marketing operations. Partner with product and data teams on practical AI applications that support identification and engagement goals. ‱ Build a culture of experimentation, including designing A/B tests, pilots, and trials to validate strategies before scaling.

🎯 Requirements

‱ 5+ years of experience in digital marketing, growth, or user engagement in healthcare, health tech, or a regulated industry ‱ Proven track record of developing and executing strategies that drive user acquisition, identification, and retention ‱ Strong analytical skills with experience using data to inform decisions and measure impact ‱ Experience with marketing automation, CRM platforms, and analytics tools ‱ Familiarity with mobile app marketing, including app store optimization and push notification strategy ‱ Excellent communication and presentation abilities, with experience influencing cross-functional stakeholders ‱ Ability to operate independently and move quickly in a fast-paced, resource-constrained environment ‱ Understanding of or genuine interest in healthcare, clinical workflows, and the needs of medical professionals ‱ Strong organizational abilities with a bias toward action and measurable outcomes ‱ Preference for candidates based in or able to travel to NYC

đŸ–ïž Benefits

‱ Ability to make a true difference in medicine: MDCalc is the most broadly used medical reference used by 65% of physicians worldwide. ‱ Medical, Dental, & Vision coverage, with option to extend to your dependents ‱ Company-sponsored short-term insurance ‱ Fully-paid 8 week parental leave, after 6 months of employment ‱ Company-sponsored 401k, after 3 months of employment ‱ Unlimited vacation for salaried roles - we trust you to take the time you need ‱ Tri-annual company offsites to connect, reflect, and plan together ‱ Work from home monthly stipend ‱ Hybrid work environment with a great team office in Greenwich Village, NYC ‱ A culture of fun and motivated team members who believe in a greater mission here at MDCalc

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